Top Ads on Abbott Lyon

Abbott Lyon Background Introduction:

We design accessories that feel special. www.abbottlyon.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Abbott Lyon has been advertising and marketing on Facebook for many years. And Abbott Lyon has placed 46 of ads on the Facebook platform in the last month. In the past few years,Abbott Lyon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Abbott Lyon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Abbott Lyon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Abbott Lyon.

BigSpy

1.Abbott Lyon Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Abbott Lyon  Abbott Lyon  Abbott Lyon
Page Categories  Accessories  Accessories  Accessories
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Abbott Lyon Marketing Objectives Analysis: 

Abbott Lyon has been operating in Accessories for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Abbott Lyon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Abbott Lyon Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ★★★★★ Our most wanted handbag  Exclusive Pre-Order Offer ⚡️ Are you ready for summer?  
Ad Copy Text  Your favourite Summer bag is just waiting to be unboxed ✨ Shop now → abbottlyon.com/products/mod...  Available for pre-order, our best selling Estrella watch. Pssst...this sold out in 24 hours last tim...  -
Link Description  N/A    N/A
Website Link  www.facebook.com  www.abbottlyon.com  www.facebook.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 127  260  163
Like 107  183  330

Abbott Lyon Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Abbott Lyon Top 1 ads got 107 likes. Abbott Lyon uses a sentence with the finishing touch title: “★★★★★ Our most wanted handbag”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Abbott Lyon shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Abbott Lyon should continue to optimize the ad content.

3.Abbott Lyon Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-05-2020-06-16  2020-05-26-2020-05-31  2020-05-09-2020-05-11
Landing Page Link  https://www.facebook.com/1434792486735797/posts/2654480034767030/  https://www.abbottlyon.com/products/silver-chain-estrella-40-silver-midnight-blue/?utm_source=paid_social&utm_medium=fbig&utm_campaign=%5BBRAND%5D+UK_IE_MOFU_2020_03_Conversions_Cost_Cap&fbclid=IwAR1uM-mHC8Rav1fiKPspwX4BqI54LxlwB6iW7IPPoBxk1nMz1uGysYFQbBE   https://www.facebook.com/AbbottLyon/?_vref_=2323459274623465&refid=28&_ft_=adid.6174519611700:qid.6825827882787152978:mf_story_key.5099479667837191432:is_sponsored.1:ei.AI@AQLPnN0BBb3kltuT7FGyj9nMMC00tfL95gBbuBmnO-D2VxkWds0lGvxtYvjFHMfxDxFjwC3CHuRlE94GOmIqkArI:top_level_post_id.2632566596958374:content_owner_id_new.1434792486735797:call_to_action_type.LEARN_MORE:page_id.1434792486735797:src.22:photo_id.2323459274623465:story_location.5:story_attachment_style.rich_media_collection:view_time.1589261694:filter.h_nor:tds_flgs.3:actrs.1434792486735797:page_insights.%7B%221434792486735797%22:%7B%22page_id%22:1434792486735797,%22page_id_type%22:%22page%22,%22actor_id%22:1434792486735797,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589110154,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2632566596958374%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1434792486735797,%22page_id%22:1434792486735797,%22post_id%22:2632566596958374,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Abbott Lyon are successful.

Abbott Lyon Creative Analysis: 

Abbott Lyon placed a Video ad in 2020-06-05-2020-06-16, and got 107 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Abbott Lyon Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Abbott Lyon has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Abbott Lyon Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-16  2020-05-26-2020-05-31  2020-05-09-2020-05-11
During  12 days  6 days 3 days 
Like  107  183  330
Share  2  7  21
Comment  8  35  50

Advertising effectiveness is a direct manifestation of advertising. Abbott Lyon ‘s Top 1 ad received 107 likes, 2 shares, 8 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Abbott Lyon, helping Abbott Lyon to grasp the ad data more clearly.