Top Ads on AVON Bulgaria

AVON Bulgaria Background Introduction:

Компанията, която вече 132 години е олицетворение на красотата, оптимизма и иновацията, но най-вече е Kомпанията за жени.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AVON Bulgaria has been advertising and marketing on Facebook for many years. And AVON Bulgaria has placed 56 of ads on the Facebook platform in the last month. In the past few years,AVON Bulgaria has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AVON Bulgaria on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AVON Bulgaria. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AVON Bulgaria.

BigSpy

1.AVON Bulgaria Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AVON Bulgaria  AVON Bulgaria  AVON Bulgaria
Page Categories  Skin Care Service  Beauty, Cosmetic & Personal Care  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AVON Bulgaria Marketing Objectives Analysis: 

AVON Bulgaria has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AVON Bulgaria best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AVON Bulgaria Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  AVON Bulgaria  AVON Велико Търново Avon One Love Avon 
Ad Copy Text  Обичаш добрите сделки? И свежите аромати? Не изпускай т...  Регистрирай се, пазарувай за минимум 30лв до 18:00 часа на ...  Регистрирай се, пазарувай за минимум 30лв до 18:00 часа на ...
Link Description  N/A  Регистрирай се, пазарувай за минимум 30лв до 18:00 часа на 1 юни и участвай в томбола за детско колело, специално за празника на твоето дете. Виж пълните условия на играта на www.avon.bg/tombola Можеш да се регистрираш на следния линк: https://bit.ly/3bMtyLn  Регистрирай се, пазарувай за минимум 30лв до 18:00 часа на 1 юни и участвай в томбола за детско колело, специално за празника на твоето дете. Виж пълните условия на играта на www.avon.bg/tombola Регистрирай се на следния линк: https://bit.ly/3eLtayp
Website Link  www2.avon.bg  bit.ly  www.avon.bg
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 236  425  409
Like 202  246  141

AVON Bulgaria Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AVON Bulgaria Top 1 ads got 202 likes. AVON Bulgaria uses a sentence with the finishing touch title: “AVON Bulgaria”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AVON Bulgaria shared 236 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AVON Bulgaria should continue to optimize the ad content.

3.AVON Bulgaria Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-25-2020-06-02  2020-05-26-2020-06-01  2020-05-26-2020-05-31
Landing Page Link  https://www2.avon.bg/bg-home/osa-single-column-1.html  https://www2.avon.bg/bg-home/osa-two-column?refRepId=MjAyOTYzNA==&rcrtrId=MTE4MTY0&fbclid=IwAR0Yx-eV2uVreXNOAnNJgHrvlMDBLXn1LLGB5Dif2yDRojqm27haFFVBSm8   https://www.avon.bg/tombola

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AVON Bulgaria are successful.

AVON Bulgaria Creative Analysis: 

AVON Bulgaria placed a Carousel ad in 2020-05-25-2020-06-02, and got 202 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AVON Bulgaria Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  N/A  Bulgaria
Language  Indonesian  Bulgarian  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AVON Bulgaria has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AVON Bulgaria Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-02  2020-05-26-2020-06-01  2020-05-26-2020-05-31
During  9 days  7 days 6 days 
Like  202  246  141
Share  38  20  14
Comment  0  1  4

Advertising effectiveness is a direct manifestation of advertising. AVON Bulgaria ‘s Top 1 ad received 202 likes, 38 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AVON Bulgaria, helping AVON Bulgaria to grasp the ad data more clearly.