Top Ads on ASUS

ASUS Background Introduction:

Welcome to the official ASUS North America Facebook page. Stay up to date with the latest news and announcements surrounding ASUS and its products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ASUS has been advertising and marketing on Facebook for many years. And ASUS has placed 1854 of ads on the Facebook platform in the last month. In the past few years,ASUS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ASUS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ASUS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ASUS.

BigSpy

1.ASUS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ASUS  ASUS  ASUS
Page Categories  Product/Service  Electronics  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ASUS Marketing Objectives Analysis: 

ASUS has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ASUS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ASUS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Laptop Asus X509 I5-8265U 15,6′ Hd 8G 1T Win10 – Virgin Megastore  ASUS ASUS TUF Gaming A15 
Ad Copy Text  Le ASUS X509 est un PC portable de 15” performant et parmi les plus compacts au monde. Windows 1...  The #ASUS #ZenBookDuo is designed to give you the ultimate creative and multitasking edge, the full-...  Nya TUF Gaming A15 har grym spelprestanda med AMD Ryzen™ 7 4800H, 144Hz skärm i IPS-klass och RTX...
Link Description  N/A  N/A  144Hz/Ryzen 7 4800H/16GB/RTX 2060/512GB SSD
Website Link  virginmegastore.ma  www.asus.com  www.prisjakt.nu
CTA      LEARN_MORE
Text Word Count 269  284  167
Like 738  186  85

ASUS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ASUS Top 1 ads got 738 likes. ASUS uses a sentence with the finishing touch title: “Laptop Asus X509 I5-8265U 15,6′ Hd 8G 1T Win10 – Virgin Megastore”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ASUS shared 269 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ASUS should continue to optimize the ad content.

3.ASUS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-03-2020-06-19  2020-06-17-2020-06-19  2020-05-17-2020-06-19
Landing Page Link  https://virginmegastore.ma/produit/laptop-asus-x509-i5-8265u-156-hd-8g-1t-win10/  https://www.asus.com/ea/Laptops/ZenBook-Duo-UX481FL/?fbclid=IwAR3rkNMa3dDlf0cjKPi2Gm7UePyJwzNNN1zPX1r50Jf07h-SwGFgo_fQ6SA   https://www.prisjakt.nu/produkt.php?p=5376655

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ASUS are successful.

ASUS Creative Analysis: 

ASUS placed a Carousel ad in 2020-06-03-2020-06-19, and got 738 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ASUS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Kenya  Sweden,Lithuania
Language  English  Filipino  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ASUS has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ASUS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-06-17-2020-06-19  2020-05-17-2020-06-19
During  17 days  3 days 34 days 
Like  738  186  85
Share  72  6  2
Comment  156  16  11

Advertising effectiveness is a direct manifestation of advertising. ASUS ‘s Top 1 ad received 738 likes, 72 shares, 156 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ASUS, helping ASUS to grasp the ad data more clearly.