Top Ads on ASU Online

ASU Online Background Introduction:

Welcome to the official ASU Online Facebook page, a social source of information and news for current and prospective students, parents and alumni.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ASU Online has been advertising and marketing on Facebook for many years. And ASU Online has placed 69 of ads on the Facebook platform in the last month. In the past few years,ASU Online has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ASU Online on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ASU Online. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ASU Online.

BigSpy

1.ASU Online Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ASU Online  ASU Online  ASU Online
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ASU Online Marketing Objectives Analysis: 

ASU Online has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ASU Online best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ASU Online Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Brittany Nicole Stevens  ASU Online ASU Online 
Ad Copy Text  Earn your BA in Business Administration with ASU, ranked #1 for Innovation by U.S. News. Explore our...  Earn your Master's in Construction Management from ASU, ranked #1 for Innovation. 100% online. Get i...  Prepare for a range of positions in the public and private sectors, including in government, nonprof...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 138  104  144
Like 41  2  76

ASU Online Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ASU Online Top 1 ads got 41 likes. ASU Online uses a sentence with the finishing touch title: “Brittany Nicole Stevens”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ASU Online shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ASU Online should continue to optimize the ad content.

3.ASU Online Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-05-02-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://www.facebook.com/ASUonline/?_sref_=10161301638569988&refid=7&_ft_=adid.6200598032388:qid.6839892676486305656:mf_story_key.8090990746417802638:is_sponsored.1:ei.AI@AQJ2ejKL3fNHj8s4eY0wI7Yr4929wdC0sBgrI_iVxz-gLv7-TapJ7FBVjn6f72gLG3SyyMGv8L-rEm7WAxnLzN_6:top_level_post_id.10161301638574988:content_owner_id_new.218042444987:page_id.218042444987:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592536613:filter.h_nor:tds_flgs.3:actrs.218042444987:page_insights.%7B%22218042444987%22:%7B%22page_id%22:218042444987,%22page_id_type%22:%22page%22,%22actor_id%22:218042444987,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591303546,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10161301638574988%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:218042444987,%22page_id%22:218042444987,%22post_id%22:10161301638574988,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/ASUonline/?_sref_=10160970744449988&refid=28&_ft_=adid.6200563098588:qid.6839829174030345914:mf_story_key.5221823402624834138:is_sponsored.1:ei.AI@AQINiDgiObafHziUk6fpeaJpXwIEqsCDMzbCq_u6iYsYjpPaGA8EYJqQjRKKa25ai_T9mJ1JohRWHYdYaxBLPbTg:top_level_post_id.10160970744444988:content_owner_id_new.218042444987:page_id.218042444987:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592521649:filter.h_nor:tds_flgs.3:actrs.218042444987:page_insights.%7B%22218042444987%22:%7B%22page_id%22:218042444987,%22page_id_type%22:%22page%22,%22actor_id%22:218042444987,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1585689537,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10160970744444988%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:218042444987,%22page_id%22:218042444987,%22post_id%22:10160970744444988,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/ASUonline/?_sref_=10161126114789988&refid=7&_ft_=adid.6200609104388:qid.6839743263227190814:mf_story_key.7446434392913795216:is_sponsored.1:ei.AI@AQKtLV9Xb6sgfYBdo-ElQZ-rDJAgM5Htw6BMYHqbBWpLp1m4_c6nS_U2E38C3FQh5bcHYefbOO9kxjcfHPW0L1lG:top_level_post_id.10161126114794988:content_owner_id_new.218042444987:page_id.218042444987:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592501826:filter.h_nor:tds_flgs.3:actrs.218042444987:page_insights.%7B%22218042444987%22:%7B%22page_id%22:218042444987,%22page_id_type%22:%22page%22,%22actor_id%22:218042444987,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588171930,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10161126114794988%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:218042444987,%22page_id%22:218042444987,%22post_id%22:10161126114794988,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ASU Online are successful.

ASU Online Creative Analysis: 

ASU Online placed a Image ad in 2020-06-18-2020-06-18, and got 41 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ASU Online Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  Turkish  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ASU Online has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ASU Online Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-02-2020-06-18  2020-06-17-2020-06-18
During  1 days  48 days 2 days 
Like  41  2  76
Share  0  1  0
Comment  0  169  0

Advertising effectiveness is a direct manifestation of advertising. ASU Online ‘s Top 1 ad received 41 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ASU Online, helping ASU Online to grasp the ad data more clearly.