Top Ads on ASB Bank

ASB Bank Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ASB Bank has been advertising and marketing on Facebook for many years. And ASB Bank has placed 54 of ads on the Facebook platform in the last month. In the past few years,ASB Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ASB Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ASB Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ASB Bank.

BigSpy

1.ASB Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ASB Bank  ASB Bank  ASB Bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ASB Bank Marketing Objectives Analysis: 

ASB Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ASB Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ASB Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ASB Bank  How to be prepared for the next Rainy Day What to do if you are in financial hardship 
Ad Copy Text  ASB Executive GM Lohit Kalburgi chatted to Stuff about how the recent lockdown changed the way ASB s...  We spoke to Stuff about about the importance of saving or investing in case your circumstances chang...  A recent Commission for Financial Capability report showed that 40% of NZ households are at risk of ...
Link Description  N/A  N/A  N/A
Website Link  www.stuff.co.nz  www.stuff.co.nz  www.stuff.co.nz
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 154  119  199
Like 129  17  76

ASB Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ASB Bank Top 1 ads got 129 likes. ASB Bank uses a sentence with the finishing touch title: “ASB Bank”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ASB Bank shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ASB Bank should continue to optimize the ad content.

3.ASB Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-14  2020-06-09-2020-06-09  2020-06-05-2020-06-07
Landing Page Link  https://www.stuff.co.nz/business/money/121808075/why-our-customers-come-first  https://www.stuff.co.nz/business/money/121751629/saving-for-your-next-rainy-day   https://www.stuff.co.nz/business/money/121727942/where-to-go-if-you-are-in-financial-hardship?fbclid=IwAR0B-ierM3hdpkCq0kB-Ebcgu6SUyHu4lwrnIrjVpV7GWpowAkXMaxFaevk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ASB Bank are successful.

ASB Bank Creative Analysis: 

ASB Bank placed a Image ad in 2020-06-12-2020-06-14, and got 129 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ASB Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  New Zealand
Language  Somali  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ASB Bank has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ASB Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-14  2020-06-09-2020-06-09  2020-06-05-2020-06-07
During  3 days  1 days 3 days 
Like  129  17  76
Share  7  0  10
Comment  44  2  16

Advertising effectiveness is a direct manifestation of advertising. ASB Bank ‘s Top 1 ad received 129 likes, 7 shares, 44 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ASB Bank, helping ASB Bank to grasp the ad data more clearly.