Top Ads on ARVAL BRASIL

ARVAL BRASIL Background Introduction:

Com ampla experiência no mercado de gestão de frotas empresariais em todo o mundo, a Arval está no Brasil desde 2006 e possui uma frota de 20 mil veículos.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ARVAL BRASIL has been advertising and marketing on Facebook for many years. And ARVAL BRASIL has placed 10 of ads on the Facebook platform in the last month. In the past few years,ARVAL BRASIL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ARVAL BRASIL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ARVAL BRASIL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ARVAL BRASIL.

BigSpy

1.ARVAL BRASIL Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ARVAL BRASIL  ARVAL BRASIL  ARVAL BRASIL
Page Categories  Rental Shop  Rental Shop  Rental Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ARVAL BRASIL Marketing Objectives Analysis: 

ARVAL BRASIL has been operating in Rental Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ARVAL BRASIL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ARVAL BRASIL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ARVAL BRASIL  ARVAL BRASIL ARVAL BRASIL 
Ad Copy Text  Com o sobe e desce do preço do combustível, você também fica em dúvida do porquê de ter três ...  No mercado existem vários tipos de películas e espessuras para os vidros dos veículos. Uma das ma...  Os chamados cabos de ignição são peças que conduzem a corrente elétrica do transformador (bobin...
Link Description  Com o sobe e desce do preço do combustível, você também fica em dúvida do porquê de ter três dígitos depois da vírgula? A prática é legal, pois a regulamentação para a terceira casa depois da vírgula está presente em uma portaria da ANP (Agência Nacional do Petróleo) criada em 1994. Mas não se preocupe: valem as duas primeiras casas, ficando a terceira destinada apenas aos cálculos que envolvem refinarias, distribuidores e postos, pois eles fazem suas compras em metros cúbicos (m³). #ArvalBrasil  No mercado existem vários tipos de películas e espessuras para os vidros dos veículos. Uma das mais procuradas é a de antivandalismo, que tem a função de proteger o motorista e passageiros, evitando que o vidro estoure com “facilidade” caso seja atingido. Ela não é como uma película de blindagem, mas inibe com mais resistência se o vidro for acertado. #ArvalBrasil  Os chamados cabos de ignição são peças que conduzem a corrente elétrica do transformador (bobina) às velas de ignição. Eles são responsáveis por gerar combustão ao misturar ar e combustível dentro do motor e estão presentes nos carros mais antigos. Conta pra gente, seu carro possui essa peça? #ArvalBrasil
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 521  380  321
Like 66  660  9

ARVAL BRASIL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ARVAL BRASIL Top 1 ads got 66 likes. ARVAL BRASIL uses a sentence with the finishing touch title: “ARVAL BRASIL”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ARVAL BRASIL shared 521 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ARVAL BRASIL should continue to optimize the ad content.

3.ARVAL BRASIL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-10-2019-04-26  2019-04-04-2019-04-26  2019-04-24-2019-04-26
Landing Page Link  https://www.facebook.com/268590303155547/posts/2626047544076466/  https://www.facebook.com/arvalbrasil.br/photos/a.282274945120416/2626045057410048/?type=3   https://www.facebook.com/268590303155547/posts/2626052560742631/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ARVAL BRASIL are successful.

ARVAL BRASIL Creative Analysis: 

ARVAL BRASIL placed a Image ad in 2019-04-10-2019-04-26, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ARVAL BRASIL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,United States  Brazil,United States  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ARVAL BRASIL has the best conversion in Brazil,United States, and can advertise more in Brazil,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ARVAL BRASIL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2019-04-26  2019-04-04-2019-04-26  2019-04-24-2019-04-26
During  17 days  23 days 3 days 
Like  66  660  9
Share  8  95  1
Comment  5  15  0

Advertising effectiveness is a direct manifestation of advertising. ARVAL BRASIL ‘s Top 1 ad received 66 likes, 8 shares, 5 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ARVAL BRASIL, helping ARVAL BRASIL to grasp the ad data more clearly.