Top Ads on ARTICTURE

ARTICTURE Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ARTICTURE has been advertising and marketing on Facebook for many years. And ARTICTURE has placed 253 of ads on the Facebook platform in the last month. In the past few years,ARTICTURE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ARTICTURE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ARTICTURE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ARTICTURE.

BigSpy

1.ARTICTURE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ARTICTURE  ARTICTURE  ARTICTURE
Page Categories  Home Decor  Home Decor  Home Decor
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

ARTICTURE Marketing Objectives Analysis: 

ARTICTURE has been operating in Home Decor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ARTICTURE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ARTICTURE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ARTICTURE  We take your dining SERIOUSLY. We take your sleep SERIOUSLY. 
Ad Copy Text  Living doesn't have to be boring. It's time to make a change! Shop Now → www.articture.com  Just 'cause you're not from a Royal family, doesn't mean you can't dine like one. :) We got your b...  Just be careful here. You (or anyone else) might have a hard time getting out bed this time around. ...
Link Description  Designed in Canada  N/A  N/A
Website Link  www.articture.com  articture.com  articture.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 94  136  168
Like 0  315  341

ARTICTURE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ARTICTURE Top 1 ads got 0 likes. ARTICTURE uses a sentence with the finishing touch title: “ARTICTURE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ARTICTURE shared 94 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ARTICTURE should continue to optimize the ad content.

3.ARTICTURE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-04-14-2020-06-18  2020-06-11-2020-06-18  2020-04-29-2020-06-18
Landing Page Link  https://articture.com/?utm_source=fb&utm_medium=DPAinternational&fbclid=IwAR0cIa3OjmcLMcrBm8aP3P6EBrxVYEiumWkVLAyVFwaNXv4GnRSHCBc-Zr0  https://articture.com/collections/dinnerware?utm_source=cpc&utm_medium=dining&fbclid=IwAR1pIpWETreG4hDcTE92pEW4E8W9wMdsaf60Itm4aCxIKfwSyQEphXgYXyk   https://articture.com/collections/bedroom

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ARTICTURE are successful.

ARTICTURE Creative Analysis: 

ARTICTURE placed a Carousel ad in 2020-04-14-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ARTICTURE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines,Bangladesh  N/A
Language  English  Indonesian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ARTICTURE has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ARTICTURE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-18  2020-06-11-2020-06-18  2020-04-29-2020-06-18
During  66 days  8 days 51 days 
Like  0  315  341
Share  1  28  41
Comment  0  15  18

Advertising effectiveness is a direct manifestation of advertising. ARTICTURE ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 66 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ARTICTURE, helping ARTICTURE to grasp the ad data more clearly.