Top Ads on ARIEL

ARIEL Background Introduction:

Hainele noastre spun o poveste despre noi; despre momente speciale, dar și despre cele de zi cu zi. Vrem să vă cunoaștem poveștile!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ARIEL has been advertising and marketing on Facebook for many years. And ARIEL has placed 838 of ads on the Facebook platform in the last month. In the past few years,ARIEL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ARIEL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ARIEL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ARIEL.


1.ARIEL Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Product/Service  Household Supplies  Household Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ARIEL Marketing Objectives Analysis: 

ARIEL has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ARIEL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ARIEL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Com Ariel Líquido é simples.  Comandă online Ariel Allin1 PODS Ariel East Africa 
Ad Copy Text  Se vocês dividem os momentos bons, porque não compartilhar todo resto? Ariel apoia o compartilhame...  Ai nevoie de detergent pentru o curățare impecabilă și ușoară, dar nu ai niciun supermarket pr...  During this time, we want to ensure that keeping your clothes clean remains hassle-free. Enjoy the l...
Link Description  Compartilhe usando Ariel.  N/A  During this time, we want to ensure that keeping your clothes clean remains hassle-free. Enjoy the limited time offer of 50% off on a pack of Ariel 2kg at Carrefour supermarkets.
Website Link
Text Word Count 192  264  178
Like 2982  156  5120

ARIEL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ARIEL Top 1 ads got 2982 likes. ARIEL uses a sentence with the finishing touch title: “Com Ariel Líquido é simples.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ARIEL shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ARIEL should continue to optimize the ad content.

3.ARIEL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-29-2020-06-19  2020-06-14-2020-06-19  2020-05-27-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ARIEL are successful.

ARIEL Creative Analysis: 

ARIEL placed a Video ad in 2020-05-29-2020-06-19, and got 2982 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ARIEL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Romania  Kenya
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ARIEL has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ARIEL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-06-14-2020-06-19  2020-05-27-2020-06-18
During  22 days  6 days 23 days 
Like  2982  156  5120
Share  116  1  19
Comment  101  10  275

Advertising effectiveness is a direct manifestation of advertising. ARIEL ‘s Top 1 ad received 2982 likes, 116 shares, 101 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ARIEL, helping ARIEL to grasp the ad data more clearly.