Top Ads on ARBORETUM London

ARBORETUM London Background Introduction:

A new independent members club focused on environmental stewardship & social wellbeing. Opening spring 2019! Join us for #GREENUTOPIA 12th-14th April

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ARBORETUM London has been advertising and marketing on Facebook for many years. And ARBORETUM London has placed 6 of ads on the Facebook platform in the last month. In the past few years,ARBORETUM London has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ARBORETUM London on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ARBORETUM London. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ARBORETUM London.


1.ARBORETUM London Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Private Members Club  Private Members Club  Private Members Club
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ARBORETUM London Marketing Objectives Analysis: 

ARBORETUM London has been operating in Private Members Club for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ARBORETUM London best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ARBORETUM London Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  From 1st to 8th July  Arboretum - Independent Members' Club Arboretum - Inspiring positive action 
Ad Copy Text  Arboretum's Climate Action Week - inviting Londoners to reduce their environmental impact. Come to o...  Work, learn and relax in a vibrant green space designed to improve concentration and wellbeing. Arb...  Arboretum - an independent members' club connecting innovators committed to finding solutions to tod...
Link Description  ARBORETUM's Climate Action Week (1st – 8th July 2019) invites all Londoners and the wider community to replace travel or commutes with walking, cycling or carpooling. With a focus on transport, participants can contribute to a Million Miles Challenge of reducing the impact of their travel. This in...  ARBORETUM is an independent members’ club where people who care about the planet convene, create and collaborate.  ARBORETUM is an independent members’ club where people who care about the planet convene, create and collaborate.
Website Link
Text Word Count 189  253  219
Like 35  7  64

ARBORETUM London Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ARBORETUM London Top 1 ads got 35 likes. ARBORETUM London uses a sentence with the finishing touch title: “From 1st to 8th July”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ARBORETUM London shared 189 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ARBORETUM London should continue to optimize the ad content.

3.ARBORETUM London Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-06-25-2019-06-30  2019-03-17-2019-04-25  2019-03-17-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ARBORETUM London are successful.

ARBORETUM London Creative Analysis: 

ARBORETUM London placed a Image ad in 2019-06-25-2019-06-30, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ARBORETUM London Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ARBORETUM London has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ARBORETUM London Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-25-2019-06-30  2019-03-17-2019-04-25  2019-03-17-2019-04-25
During  6 days  40 days 40 days 
Like  35  7  64
Share  5  1  3
Comment  1  1  13

Advertising effectiveness is a direct manifestation of advertising. ARBORETUM London ‘s Top 1 ad received 35 likes, 5 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ARBORETUM London, helping ARBORETUM London to grasp the ad data more clearly.