Top Ads on APTN

APTN Background Introduction:

APTN is the World's First National Aboriginal Broadcaster - email info@aptn.ca for any questions, comments or concerns about our programming

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

APTN has been advertising and marketing on Facebook for many years. And APTN has placed 156 of ads on the Facebook platform in the last month. In the past few years,APTN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for APTN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for APTN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from APTN.

BigSpy

1.APTN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  APTN  APTN  APTN
Page Categories  TV Show  TV Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

APTN Marketing Objectives Analysis: 

APTN has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. APTN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.APTN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  APTN Investigates  Watch APTN Investigates APTN Investigates 
Ad Copy Text  no setting  no setting  no setting
Link Description  The first Indigenous investigative news program in Canada, APTN Investigates offers hard-hitting reports and stories that set the record straight.  APTN Investigates offers hard-hitting reports and stories that expose injustices and change lives.  The first Indigenous investigative news program in Canada, APTN Investigates offers hard-hitting reports and stories that set the record straight.
Website Link  aptnnews.ca  aptnnews.ca  aptnnews.ca
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

APTN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. APTN Top 1 ads got 0 likes. APTN uses a sentence with the finishing touch title: “APTN Investigates”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. APTN shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. APTN should continue to optimize the ad content.

3.APTN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-20-2020-06-17  2020-04-20-2020-06-17  2020-04-16-2020-06-17
Landing Page Link  https://aptnnews.ca/category/investigates/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=19APTN11904&utm_content=%7B%7Badset.id%7D%7D  https://aptnnews.ca/category/investigates/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=19APTN11904&utm_content=%7B%7Badset.id%7D%7D   https://aptnnews.ca/category/investigates/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=19APTN11904&utm_content=%7B%7Badset.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by APTN are successful.

APTN Creative Analysis: 

APTN placed a Image ad in 2020-04-20-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.APTN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

APTN has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.APTN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-20-2020-06-17  2020-04-20-2020-06-17  2020-04-16-2020-06-17
During  59 days  59 days 57 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. APTN ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for APTN, helping APTN to grasp the ad data more clearly.