Top Ads on APTN National News

APTN National News Background Introduction:

Uncovering the stories that others won't. Questions, comments or story ideas: mblackburn@aptn.ca

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

APTN National News has been advertising and marketing on Facebook for many years. And APTN National News has placed 36 of ads on the Facebook platform in the last month. In the past few years,APTN National News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for APTN National News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for APTN National News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from APTN National News.

BigSpy

1.APTN National News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  APTN National News  APTN National News  APTN National News
Page Categories  Broadcasting & Media Production Company  Broadcasting & Media Production Company  Broadcasting & Media Production Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

APTN National News Marketing Objectives Analysis: 

APTN National News has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. APTN National News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.APTN National News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nouvelles Nationales d'APTN  Today's Update | APTN National News Elder blasts ‘extremely racist’ parole board after assistance program put on hold - APTN News 
Ad Copy Text  no setting  no setting  no setting
Link Description  La première émission de nouvelles nationales en français d'APTN. Écoutez les lundis.  We cover the stories that others won't.  Inmates can choose to postpone their parole hearing or proceed without an Elder. PBC says it's working on having Elders participate remotely.
Website Link  aptnnews.ca  aptnnews.ca  www.aptnnews.ca
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 0  0  0
Like 0  0  0

APTN National News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. APTN National News Top 1 ads got 0 likes. APTN National News uses a sentence with the finishing touch title: “Nouvelles Nationales d'APTN”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. APTN National News shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. APTN National News should continue to optimize the ad content.

3.APTN National News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-05-2020-06-16  2020-04-22-2020-06-16  2020-05-28-2020-06-16
Landing Page Link  https://aptnnews.ca/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=19APTN11904&utm_content=nouvelles  https://aptnnews.ca/?utm_source=Facebook&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=19APTN11904&utm_content=%7B%7Badset.id%7D%7D   https://www.aptnnews.ca/national-news/elder-blasts-extremely-racist-parole-board-after-assistance-program-put-on-hold/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by APTN National News are successful.

APTN National News Creative Analysis: 

APTN National News placed a Video ad in 2020-05-05-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.APTN National News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

APTN National News has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.APTN National News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-06-16  2020-04-22-2020-06-16  2020-05-28-2020-06-16
During  43 days  56 days 20 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. APTN National News ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for APTN National News, helping APTN National News to grasp the ad data more clearly.