Top Ads on APM

APM Background Introduction:

We deliver disability, employment, workplace support, rehabilitation, assessment, health and care services to help people overcome barriers to living happier and more fulfilling lives.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

APM has been advertising and marketing on Facebook for many years. And APM has placed 200 of ads on the Facebook platform in the last month. In the past few years,APM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for APM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for APM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from APM.


1.APM Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Political Organization  Other  Political Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

APM Marketing Objectives Analysis: 

APM has been operating in Political Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. APM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.APM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Anguilla Progressive Movement - APM  APM - Arts du Pays de Montbéliard - Anguilla Progressive Movement - APM 
Ad Copy Text  History in the making. Dr. Ellis Lorenzo Webster - APM signing his nomination papers! #VoteTheDoc #...  Contactez APM - Arts du Pays de Montbéliard -  The Anguilla Progressive Movement understands that enhancing the foundation of a great society means...
Link Description  History in the making. Dr. Ellis Lorenzo Webster - APM signing his nomination papers! #VoteTheDoc #ChangeCantWait  Amis Artistes, cette page vous est dédiée. N'hésitez pas à y partager vos oeuvres. Toutes formes d'Art est acceptée. Cette page a pour but de promouvoir, auprès de tous, les artistes du pays de Montbéliard.  The Anguilla Progressive Movement understands that enhancing the foundation of a great society means investing more in its people and empowering them to take ownership of their own destiny.
Website Link
Text Word Count 114  46  189
Like 110  41  6

APM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. APM Top 1 ads got 110 likes. APM uses a sentence with the finishing touch title: “Anguilla Progressive Movement - APM”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. APM shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. APM should continue to optimize the ad content.

3.APM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-19  2020-06-07-2020-06-16  2020-06-09-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by APM are successful.

APM Creative Analysis: 

APM placed a Image ad in 2020-06-11-2020-06-19, and got 110 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.APM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Reunion  N/A
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

APM has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.APM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-07-2020-06-16  2020-06-09-2020-06-16
During  9 days  10 days 8 days 
Like  110  41  6
Share  12  0  0
Comment  27  0  0

Advertising effectiveness is a direct manifestation of advertising. APM ‘s Top 1 ad received 110 likes, 12 shares, 27 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for APM, helping APM to grasp the ad data more clearly.