Top Ads on APCOA
APCOA Background Introduction:
APCOA PARKING - we manage parking Imprint: http://www.apcoa.com/imprint.html
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
APCOA has been advertising and marketing on Facebook for many years. And APCOA has placed 9 of ads on the Facebook platform in the last month. In the past few years,APCOA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for APCOA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for APCOA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from APCOA.
1.APCOA Top 3 Ads Basic Understanding
|Page Categories||Local Service||Parking Garage / Lot||Parking Garage / Lot|
APCOA Marketing Objectives Analysis:
APCOA has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. APCOA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.APCOA Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Aker Brygge P-hus||APCOA FLOW | Simply parking||APCOA FLOW | Parken per App|
|Ad Copy Text||Weekendtur til Oslo har aldri vært enklere Vi har tilbud på parkering hele helgen, kun kr 365 fra ...||8 Parkhäuser in München warten auf Sie: Parken Sie ohne Ticket, ohne Bargeld und ohne Stress. Jetz...||8 Parkhäuser in München warten auf Sie: Parken Sie ohne Ticket, ohne Bargeld und ohne Stress. Jetz...|
|Link Description||Weekendtilbud kun kr 365||N/A||N/A|
|Text Word Count||133||124||124|
APCOA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. APCOA Top 1 ads got 5 likes. APCOA uses a sentence with the finishing touch title: “Aker Brygge P-hus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. APCOA shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. APCOA should continue to optimize the ad content.
3.APCOA Top 3 Ads Creative Selection
|Landing Page Link||https://www.apcoa.no/finn-parkering/oslo/aker-brygge-p-hus/?utm_medium=social&utm_source=facebook%2Binstagram&utm_campaign=21514+-+APCOA+Parking+-+Sommerkampanje+Aker+Brygge+-+%2B2+timer+rundt+OSLO&utm_content=21514+-+APCOA+Parking+-+Sommerkampanje+Aker+Brygge+-+%2B2+timer+rundt+OSLO+-+Link+Post+-+Aker+Brygge+weekend-tilbud+C&utm_id=5d1f2d52af9d770c0f62543b&fbclid=IwAR2PjIPYNvG0CeWESd9eqDOT2DmJ02Lk9pa3SUs1rBIFzH7oJFeX5wYzjt4||https://play.google.com/store/apps/details?id=com.apcoaflow.consumer||http://itunes.apple.com/app/id1358202825|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by APCOA are successful.
APCOA Creative Analysis:
APCOA placed a Image ad in 2019-07-20-2019-07-22, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.APCOA Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
APCOA has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.APCOA Top 3 Ads Performance Display
|During||3 days||18 days||18 days|
Advertising effectiveness is a direct manifestation of advertising. APCOA ‘s Top 1 ad received 5 likes, 1 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for APCOA, helping APCOA to grasp the ad data more clearly.