Top Ads on AMBOSS

AMBOSS Background Introduction:

AMBOSS is a breakthrough medical learning platform dedicated to helping future physicians succeed on their exams. Our program distills the essentials of medicine into an exam preparation tool that can be used for in-depth studying and reviewing on-the-go.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AMBOSS has been advertising and marketing on Facebook for many years. And AMBOSS has placed 213 of ads on the Facebook platform in the last month. In the past few years,AMBOSS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AMBOSS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AMBOSS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AMBOSS.

BigSpy

1.AMBOSS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AMBOSS  AMBOSS  AMBOSS
Page Categories  Education Company  Education Company  Education Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AMBOSS Marketing Objectives Analysis: 

AMBOSS has been operating in Education Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AMBOSS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AMBOSS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Go Beyond Multiple-Choice  Excel at IFOM BSE with AMBOSS Osiągaj lepsze wyniki z AMBOSS 
Ad Copy Text  Dive deep into any medical topic with an integrated Qbank and Knowledge Library.  Thousands of students globally use AMBOSS to excel at their IFOM exams. Start preparing better today...  Kompleksową i aktualną bibliotekę wiedzy obejmującą ponad 20 000 tematów medycznych.
Link Description  Try AMBOSS' crosslinked platform  AMBOSS' Knowledge Library and Question Bank can prepare you for the IFOM® Basic Science Exam (BSE) and IFOM® Clinical Science Exam (CSE)  AMBOSS to platforma pomagająca studentom medycyny z całego świata uczyć się efektywniej i osiągać lepsze wyniki z egzaminów.
Website Link  lp.amboss.com  www.amboss.com  www.amboss.com
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 80  101  90
Like 2115  117  0

AMBOSS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AMBOSS Top 1 ads got 2115 likes. AMBOSS uses a sentence with the finishing touch title: “Go Beyond Multiple-Choice”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AMBOSS shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AMBOSS should continue to optimize the ad content.

3.AMBOSS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-10-2020-06-19  2020-03-13-2020-06-19  2020-06-09-2020-06-18
Landing Page Link  https://lp.amboss.com/int/lp/key-features4?utm_source=facebook&utm_medium=ads&utm_campaign=EN_ROW_XX_201812_FBA-855_ROW-WW-Awareness-Video+%E2%80%93+Copy&utm_content=v012_01_01_01_01_01-Crosslinked  https://www.amboss.com/int/ifom-exam-success   https://www.amboss.com/int/pl

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AMBOSS are successful.

AMBOSS Creative Analysis: 

AMBOSS placed a Video ad in 2020-05-10-2020-06-19, and got 2115 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AMBOSS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh,Algeria,Morocco...  Ukraine,Jordan,Egypt  Poland
Language  English  English  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AMBOSS has the best conversion in Bangladesh,Algeria,Morocco..., and can advertise more in Bangladesh,Algeria,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AMBOSS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-19  2020-03-13-2020-06-19  2020-06-09-2020-06-18
During  41 days  99 days 10 days 
Like  2115  117  0
Share  59  3  0
Comment  16  0  0

Advertising effectiveness is a direct manifestation of advertising. AMBOSS ‘s Top 1 ad received 2115 likes, 59 shares, 16 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AMBOSS, helping AMBOSS to grasp the ad data more clearly.