Top Ads on ALU

ALU Background Introduction:

ALU is a university bringing together the brightest talent from Africa and the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ALU has been advertising and marketing on Facebook for many years. And ALU has placed 486 of ads on the Facebook platform in the last month. In the past few years,ALU has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ALU on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ALU. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ALU.


1.ALU Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  College & University  Building Materials  Motor Vehicle Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  woocommerce

ALU Marketing Objectives Analysis: 

ALU has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ALU best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ALU Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fully funded scholarship to ALU  Alutech Georgia ალუტექ ჯორჯია KATALOG PLATIŠČ 
Ad Copy Text  Study at Africa's University for leaders and entrepreneurs. Scholarship options are still available....  უმაღლესი ხარისხის საშხაპე მინები თქვ...  Prodaja novih in rabljenih platišč ter pnevmatik . Platišča BROCK & RC Design s 5 letno garancij...
Link Description  Join ALU this September.  უმაღლესი ხარისხის საშხაპე მინები თქვენი აბაზანისთვის ️ნაწრთობი მინა, 8-დან 12 მმ-მდე ️პრემიუმ კლასის უჟანგავი აქსესუარები ️გარანტია 2 წელი ⭕ჩვენთან უფასოა: ✅კონსულტაცია ✅ზომების აღება ✅ინდივიდუალური დიზაინის შექმნა დამატებითი ინფორმაციისათვის დაგვიკავშირდით: ☎️+995 577 21 50 70 #Alutech_Georgia #ალუტექ_ჯორჯია #თეთრი_მეტალო_პლასტმასი #ყველაზე_იაფად #მაღალი_ხარისხი #დაბალი_ფასები  N/A
Website Link
Text Word Count 111  987  102
Like 3507  107  47

ALU Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ALU Top 1 ads got 3507 likes. ALU uses a sentence with the finishing touch title: “Fully funded scholarship to ALU”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ALU shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ALU should continue to optimize the ad content.

3.ALU Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-03-2020-06-20  2020-06-09-2020-06-18  2020-05-25-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ALU are successful.

ALU Creative Analysis: 

ALU placed a Image ad in 2020-05-03-2020-06-20, and got 3507 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ALU Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Slovenia
Language  English  Estonian  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ALU has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ALU Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-03-2020-06-20  2020-06-09-2020-06-18  2020-05-25-2020-06-18
During  49 days  10 days 25 days 
Like  3507  107  47
Share  6  14  3
Comment  41  3  2

Advertising effectiveness is a direct manifestation of advertising. ALU ‘s Top 1 ad received 3507 likes, 6 shares, 41 comments in just 49 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ALU, helping ALU to grasp the ad data more clearly.