ALTERNATE Background Introduction:

Willkommen auf der Facebook-Präsenz von ALTERNATE! Wir sind täglich zwischen 08:00 und 23:00 Uhr hier für euch erreichbar.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ALTERNATE has been advertising and marketing on Facebook for many years. And ALTERNATE has placed 139 of ads on the Facebook platform in the last month. In the past few years,ALTERNATE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ALTERNATE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ALTERNATE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ALTERNATE.


1.ALTERNATE Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Games/Toys  Retail Company  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

ALTERNATE Marketing Objectives Analysis: 

ALTERNATE has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ALTERNATE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ALTERNATE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Marvel HeroClix: Galactus - Devourer of Worlds Premium Colossal Figure  Win vette GIGABYTE hardware صور من منشور ‏‎ExoTick Alternate TIME‎‏ 
Ad Copy Text  no setting  :O :O :O WINACTIE. Wat is jouw ultieme GIGABYTE AORUS NVIDIA® GeForce RTX™ Raytracing™ gaming P...  Exclusive collections We deliver countrywide Visit our showroom shop 440 level 3 Police Plaza Concor...
Link Description  N/A  Computers, gaming, multimedia en huishoudelijke elektronica van topmerken koopt u voordelig bij Voor 22.00 uur besteld, de volgende werkdag in huis.  N/A
Website Link
Text Word Count 0  238  128
Like 0  149  305

ALTERNATE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ALTERNATE Top 1 ads got 0 likes. ALTERNATE uses a sentence with the finishing touch title: “Marvel HeroClix: Galactus - Devourer of Worlds Premium Colossal Figure”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ALTERNATE shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ALTERNATE should continue to optimize the ad content.

3.ALTERNATE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-08-2020-06-18  2020-06-08-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ALTERNATE are successful.

ALTERNATE Creative Analysis: 

ALTERNATE placed a Carousel ad in 2020-06-16-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ALTERNATE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Netherlands  Bangladesh
Language  English  Dutch  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ALTERNATE has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ALTERNATE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-08-2020-06-18  2020-06-08-2020-06-18
During  3 days  11 days 11 days 
Like  0  149  305
Share  0  12  8
Comment  0  38  15

Advertising effectiveness is a direct manifestation of advertising. ALTERNATE ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ALTERNATE, helping ALTERNATE to grasp the ad data more clearly.