Top Ads on ALDI USA

ALDI USA Background Introduction:

Hi there! Welcome to the official ALDI USA Facebook Page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ALDI USA has been advertising and marketing on Facebook for many years. And ALDI USA has placed 216 of ads on the Facebook platform in the last month. In the past few years,ALDI USA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ALDI USA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ALDI USA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ALDI USA.

BigSpy

1.ALDI USA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ALDI USA  ALDI USA  ALDI USA
Page Categories  Grocery Store  Grocery Store  Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ALDI USA Marketing Objectives Analysis: 

ALDI USA has been operating in Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ALDI USA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ALDI USA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ALDI USA  See our ALDI Recipes! Order Curbside Pickup. 
Ad Copy Text  This Father's Day, create backyard memories that will last a lifetime! ⛺ #HomeWithALDI  No time to bake? No problem. These vegan, no-bake snack bars are everything! ‍: @hummusapien  Curbside grocery pickup is now available at your local ALDI! Order online and drive up.
Link Description  N/A  No-Bake Chocolate Almond Butter Oatmeal Bars  N/A
Website Link  www.aldi.us  www.aldi.us  shop.aldi.us
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 88  94  87
Like 18  125  38

ALDI USA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ALDI USA Top 1 ads got 18 likes. ALDI USA uses a sentence with the finishing touch title: “ALDI USA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ALDI USA shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ALDI USA should continue to optimize the ad content.

3.ALDI USA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-11-2020-06-16  2020-05-13-2020-06-15
Landing Page Link  https://www.aldi.us/en/weekly-specials/our-weekly-ads/?pk_campaign=Corporate&pk_kwd=FW25&pk_source=IG_FB&pk_medium=Paid_Social&pk_content=WeeklyAd  https://www.aldi.us/en/recipes/desserts/cookies-bars/chocolate-almond-butter-oatmeal-bars/?pk_campaign=Corporate&pk_kwd=FW24&pk_source=IG_FB&pk_medium=Paid_Social&pk_content=WeeklyAd   https://shop.aldi.us/?pk_campaign=Corporate&pk_kwd=FW20&pk_source=IG_FB&pk_medium=Paid_Social&pk_content=Curbside&fbclid=IwAR38sq6YJ0mnQvIuGC-N-X-sjWy4unCyLLvd7JBjEnLZRDnSHyE8R4OI88Y

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ALDI USA are successful.

ALDI USA Creative Analysis: 

ALDI USA placed a Carousel ad in 2020-06-16-2020-06-18, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ALDI USA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Canada  United States
Language  N/A  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ALDI USA has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ALDI USA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-11-2020-06-16  2020-05-13-2020-06-15
During  3 days  6 days 34 days 
Like  18  125  38
Share  3  36  6
Comment  7  10  3

Advertising effectiveness is a direct manifestation of advertising. ALDI USA ‘s Top 1 ad received 18 likes, 3 shares, 7 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ALDI USA, helping ALDI USA to grasp the ad data more clearly.