Top Ads on ALDI France

ALDI France Background Introduction:

Bienvenue sur notre page officielle ALDI France ! Retrouvez un partage de recettes, de produits de qualité, bons plans... et bien plus !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ALDI France has been advertising and marketing on Facebook for many years. And ALDI France has placed 63 of ads on the Facebook platform in the last month. In the past few years,ALDI France has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ALDI France on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ALDI France. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ALDI France.

BigSpy

1.ALDI France Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ALDI France  ALDI France  ALDI France
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ALDI France Marketing Objectives Analysis: 

ALDI France has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ALDI France best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ALDI France Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Consultez le catalogue !  Consultez le catalogue ! Consultez le catalogue ! 
Ad Copy Text  Place aux grands formats avec le catalogue de la semaine !  Un vent de fraîcheur avec le catalogue de la semaine !  Découvrez le catalogue de la semaine ! Place au ménage de printemps
Link Description  Découvrez le catalogue de la semaine !  Découvrez le catalogue de la semaine !  Découvrez le catalogue de la semaine !
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 59  56  71
Like 644  2319  2593

ALDI France Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ALDI France Top 1 ads got 644 likes. ALDI France uses a sentence with the finishing touch title: “Consultez le catalogue !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ALDI France shared 59 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ALDI France should continue to optimize the ad content.

3.ALDI France Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-08-2020-06-09  2020-06-01-2020-06-06  2020-05-25-2020-05-31
Landing Page Link  https://catalogues.aldi.fr/kw242020/  https://ad.doubleclick.net/ddm/clk/466587821;271907702;r?https://catalogues.aldi.fr/kw232020/#/?cid=SP_FB_catalogue   https://catalogues.aldi.fr/kw222020/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ALDI France are successful.

ALDI France Creative Analysis: 

ALDI France placed a Video ad in 2020-06-08-2020-06-09, and got 644 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ALDI France Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France,Georgia  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ALDI France has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ALDI France Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-09  2020-06-01-2020-06-06  2020-05-25-2020-05-31
During  2 days  6 days 7 days 
Like  644  2319  2593
Share  78  259  265
Comment  8  66  100

Advertising effectiveness is a direct manifestation of advertising. ALDI France ‘s Top 1 ad received 644 likes, 78 shares, 8 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ALDI France, helping ALDI France to grasp the ad data more clearly.