Top Ads on AGL Energy

AGL Energy Background Introduction:

We take action to create energy solutions for the communities of today and tomorrow. agl.com.au/ Chat with us here or at Community.agl.com.au or call 131 245.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AGL Energy has been advertising and marketing on Facebook for many years. And AGL Energy has placed 74 of ads on the Facebook platform in the last month. In the past few years,AGL Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AGL Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AGL Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AGL Energy.

BigSpy

1.AGL Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AGL Energy  AGL Energy  AGL Energy
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AGL Energy Marketing Objectives Analysis: 

AGL Energy has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AGL Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AGL Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Switch your gas.  Book your move Join AGL’s Virtual Power Plant 
Ad Copy Text  Life’s complex. Your energy doesn't have to be. Combine your electricity and gas accounts with us ...  Night lights on the day you move in. That’s our Power on Guarantee.^ ^We guarantee power on the d...  Got a solar battery? You could get up to $280 credit over 12 months when you connect it to AGL’s V...
Link Description  N/A  with AGL's Power on Guarantee.  Get more value from your battery.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 260  254  119
Like 38  3  158

AGL Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AGL Energy Top 1 ads got 38 likes. AGL Energy uses a sentence with the finishing touch title: “Switch your gas.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AGL Energy shared 260 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AGL Energy should continue to optimize the ad content.

3.AGL Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-26-2020-06-19  2020-05-19-2020-06-16  2020-04-15-2020-06-14
Landing Page Link  https://www.agl.com.au/newcampaigns/campaign-crosssell-gas?cide=soc%7Ccn-24116896%7Csi-2806668%7Cpl-272742305%7Ccr-132075971&dclid=COmE2tL69-kCFQe87Aodf8YLiA  https://ad.doubleclick.net/ddm/trackclk/N391401.153075FACEBOOKAU/B24133889.273206956;dc_trk_aid=467593882;dc_trk_cid=132253450;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://www.agl.com.au/solar-renewables/solar-energy/bring-your-own-battery?cide=soc%7Ccn-23368249%7Csi-2806668%7Cpl-269016915%7Ccr-123332600&dclid=CKHo9ODI_ukCFX8qrQYdVzoJSg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AGL Energy are successful.

AGL Energy Creative Analysis: 

AGL Energy placed a Video ad in 2020-05-26-2020-06-19, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AGL Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AGL Energy has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AGL Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-19  2020-05-19-2020-06-16  2020-04-15-2020-06-14
During  25 days  29 days 61 days 
Like  38  3  158
Share  1  2  13
Comment  22  1  56

Advertising effectiveness is a direct manifestation of advertising. AGL Energy ‘s Top 1 ad received 38 likes, 1 shares, 22 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AGL Energy, helping AGL Energy to grasp the ad data more clearly.