Top Ads on AFP Capital
AFP Capital Background Introduction:
¡Bienvenidos a la página de Facebook de AFP Capital! Nuestro horario de atención es de Lunes a Jueves de 09:00 a 18:00 hrs. y los Viernes de 09:00 a 14:00 hrs. Síguenos en Twitter @AFP_Capital
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
AFP Capital has been advertising and marketing on Facebook for many years. And AFP Capital has placed 121 of ads on the Facebook platform in the last month. In the past few years,AFP Capital has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for AFP Capital on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AFP Capital. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AFP Capital.
1.AFP Capital Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | AFP Capital | AFP Capital | AFP Capital |
| Page Categories | Management Service | Management Service | Management Service |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
AFP Capital Marketing Objectives Analysis:
AFP Capital has been operating in Management Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AFP Capital best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.AFP Capital Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Cámbiate a AFP Capital | AFP Capital, cámbiate | AFP Capital |
| Ad Copy Text | Este Bono Estatal te da plata extra directo para tu bolsillo Recuerda que para postular necesitas tu... | Cuidamos tus cotizaciones para que no pierdas la oportunidad de postular a Beneficios Estatales que ... | ¡Conoce Capital Play! La primera multiplataforma con contenido especializado sobre los temas que m... |
| Link Description | N/A | N/A | N/A |
| Website Link | cambiate.afpcapital.cl | cambiate.afpcapital.cl | afpcapital.cl |
| CTA | LEARN_MORE | WATCH_MORE | LEARN_MORE |
| Text Word Count | 223 | 171 | 145 |
| Like | 58 | 12 | 11 |
AFP Capital Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. AFP Capital Top 1 ads got 58 likes. AFP Capital uses a sentence with the finishing touch title: “Cámbiate a AFP Capital”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. AFP Capital shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AFP Capital should continue to optimize the ad content.
3.AFP Capital Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Carousel |
| Ad Time | 2020-05-05-2020-06-18 | 2020-05-31-2020-06-16 | 2020-06-09-2020-06-16 |
| Landing Page Link | https://cambiate.afpcapital.cl/?utm_source=facebook-instagram&utm_medium=trafico&utm_campaign=FI_20200504_TRAF_GENE_CHLE_BONO-MUJER&utm_content=journey | https://cambiate.afpcapital.cl/?utm_source=facebook-instagram&utm_medium=trafico&utm_campaign=FI_20200529_TRAF_GENE_CHLE_JOVENES-SUBSIDIO&utm_content=journey | https://www.afpcapital.cl/comunicaciones/paginas/capital-play.aspx?utm_source=facebook&utm_medium=carrusel&utm_campaign=capital-play&utm_content=banner-capital-play&utm_term=capital-play&fbclid=IwAR11vXIl2vHsC7hYfD1U1p_nUtt49zc3bhIn3RsFWqQwgv-FCX1JZktRxPA |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AFP Capital are successful.
AFP Capital Creative Analysis:
AFP Capital placed a Image ad in 2020-05-05-2020-06-18, and got 58 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.AFP Capital Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Chile | Chile | Chile |
| Language | Romanian | Romanian | Filipino |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
AFP Capital has the best conversion in Chile, and can advertise more in Chile in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.AFP Capital Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-05-2020-06-18 | 2020-05-31-2020-06-16 | 2020-06-09-2020-06-16 |
| During | 45 days | 17 days | 8 days |
| Like | 58 | 12 | 11 |
| Share | 6 | 16 | 1 |
| Comment | 9 | 15 | 1 |
Advertising effectiveness is a direct manifestation of advertising. AFP Capital ‘s Top 1 ad received 58 likes, 6 shares, 9 comments in just 45 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AFP Capital, helping AFP Capital to grasp the ad data more clearly.