Top Ads on AFL Women's

AFL Women's Background Introduction:

We are #AFLW, the official league enabling skillful, athletic and professional women footballers from across Australia to play. See what we create.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AFL Women's has been advertising and marketing on Facebook for many years. And AFL Women's has placed 4 of ads on the Facebook platform in the last month. In the past few years,AFL Women's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AFL Women's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AFL Women's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AFL Women's.

BigSpy

1.AFL Women's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AFL Women's  AFL Women's  AFL Women's
Page Categories  Professional Sports League  Professional Sports League  Professional Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AFL Women's Marketing Objectives Analysis: 

AFL Women's has been operating in Professional Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AFL Women's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AFL Women's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  AFL Women's  AFL Women's AFL Women's 
Ad Copy Text  Make sure you're following AFL Women's to see if Carlton can go on better in 2020  Make sure you're following AFL Women's to get behind the West Coast Eagles in their first year of AF...  Make sure you're following AFL Women's to see if Melbourne can make their way to that final match of...
Link Description  We are #AFLW, the official league enabling skillful, athletic and professional women footballers from across Australia to play. See what we create.  We are #AFLW, the official league enabling skillful, athletic and professional women footballers from across Australia to play. See what we create.  We are #AFLW, the official league enabling skillful, athletic and professional women footballers from across Australia to play. See what we create.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  LIKE_PAGE
Text Word Count 82  103  110
Like 1753  1928  895

AFL Women's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AFL Women's Top 1 ads got 1753 likes. AFL Women's uses a sentence with the finishing touch title: “AFL Women's”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AFL Women's shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AFL Women's should continue to optimize the ad content.

3.AFL Women's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-19-2019-12-30  2019-12-19-2019-12-29  2019-12-19-2019-12-28
Landing Page Link  https://www.facebook.com/aflwomens/?_sref_=2501056276825747&refid=28&_ft_=adid.6145584984699:qid.6775192976256734563:mf_story_key.-2756368102625341045:is_sponsored.1:ei.AI@AQLJCvofTb9kLO2A9c1Yk3J6frHQ3-prAG_nEgZwcotv8GKll6rgyI5Et3CnbMFexVmlQL7cPEgVa9v6Kr3MHHF9:top_level_post_id.2501056283492413:content_owner_id_new.1730380380560011:page_id.1730380380560011:src.22:story_location.5:story_attachment_style.share:view_time.1577472540:filter.h_nor:actrs.1730380380560011:page_insights.%7B%221730380380560011%22:%7B%22page_id%22:1730380380560011,%22actor_id%22:1730380380560011,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1576799857,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2501056283492413%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1730380380560011,%22page_id%22:1730380380560011,%22post_id%22:2501056283492413,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/aflwomens/   https://www.facebook.com/aflwomens/?_sref_=2501096576821717&refid=7&_ft_=adid.6145595854299:qid.6775585887394310921:mf_story_key.-2218538164528030668:is_sponsored.1:ei.AI@AQJZx_a2v6VrPgCO4HpWpRa0g1-aAb6Funx65OY4xdc_5l_RTaxeWHeJOA_fLmSJpfeS2vWRMbrysLZUA3486FAv:top_level_post_id.2501096583488383:content_owner_id_new.1730380380560011:page_id.1730380380560011:src.22:story_location.5:story_attachment_style.share:view_time.1577564023:filter.h_nor:actrs.1730380380560011:page_insights.%7B%221730380380560011%22:%7B%22page_id%22:1730380380560011,%22actor_id%22:1730380380560011,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1576803624,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2501096583488383%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1730380380560011,%22page_id%22:1730380380560011,%22post_id%22:2501096583488383,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AFL Women's are successful.

AFL Women's Creative Analysis: 

AFL Women's placed a Image ad in 2019-12-19-2019-12-30, and got 1753 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AFL Women's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AFL Women's has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AFL Women's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-19-2019-12-30  2019-12-19-2019-12-29  2019-12-19-2019-12-28
During  12 days  11 days 10 days 
Like  1753  1928  895
Share  0  0  0
Comment  74  89  39

Advertising effectiveness is a direct manifestation of advertising. AFL Women's ‘s Top 1 ad received 1753 likes, 0 shares, 74 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AFL Women's, helping AFL Women's to grasp the ad data more clearly.