Top Ads on AFK Gaming - Dota 2

AFK Gaming - Dota 2 Background Introduction:

An esports content company

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AFK Gaming - Dota 2 has been advertising and marketing on Facebook for many years. And AFK Gaming - Dota 2 has placed 37 of ads on the Facebook platform in the last month. In the past few years,AFK Gaming - Dota 2 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AFK Gaming - Dota 2 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AFK Gaming - Dota 2. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AFK Gaming - Dota 2.

BigSpy

1.AFK Gaming - Dota 2 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AFK Gaming - Dota 2  AFK Gaming - Dota 2  AFK Gaming - Dota 2
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AFK Gaming - Dota 2 Marketing Objectives Analysis: 

AFK Gaming - Dota 2 has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AFK Gaming - Dota 2 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AFK Gaming - Dota 2 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Valve Has Added a Profanity Filter to Dota 2 | AFK Gaming  B8 Esports Finally Break Their Losing Spree! Wins For The First Time In Two Months | AFK Gaming N0tail States That Valve Could Do More For the DPC During the Pandemic | AFK Gaming 
Ad Copy Text  People finally don't need to read their abusive teammates. #Esports #Dota2  A historic spree ended! #Esports #Dota2  N0tail's opinion on Valve and the DPC #Esports #Dota2 #N0tail #OG
Link Description  Valve added a 'text filter' which filters out swear words. A recent study published by the Anti-Defamation League (ADL) revealed that Dota 2 players experience the most in-game harassment amongst all online games.  B8 Esports finally win a series after 18 consecutive losses. The team is currently competing in the BEYOND EPIC: Europe/CIS Closed Qualifier.  In an interview with CIS new portal cybersport, N0tail talks about various topics including: Valve’s handling of the Dota Pro Circuit (DPC) during the pandemic, Online leagues, What is causing OG problems in recent online tournaments and SumaiL
Website Link  afkgaming.com  afkgaming.com  afkgaming.com
CTA      
Text Word Count 75  40  66
Like 139  255  184

AFK Gaming - Dota 2 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AFK Gaming - Dota 2 Top 1 ads got 139 likes. AFK Gaming - Dota 2 uses a sentence with the finishing touch title: “Valve Has Added a Profanity Filter to Dota 2 | AFK Gaming”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AFK Gaming - Dota 2 shared 75 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AFK Gaming - Dota 2 should continue to optimize the ad content.

3.AFK Gaming - Dota 2 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-14  2020-06-08-2020-06-10  2020-06-01-2020-06-03
Landing Page Link  https://afkgaming.com/articles/dota2/News/4260-valve-has-added-a-profanity-filter-to-dota-2  https://afkgaming.com/articles/dota2/News/4228-b8-esports-finally-break-their-losing-spree-wins-for-the-first-time-in-two-months   https://afkgaming.com/articles/dota2/News/4167-n0tail-states-that-valve-could-do-more-for-the-dpc-during-the-pandemic

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AFK Gaming - Dota 2 are successful.

AFK Gaming - Dota 2 Creative Analysis: 

AFK Gaming - Dota 2 placed a Image ad in 2020-06-12-2020-06-14, and got 139 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AFK Gaming - Dota 2 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AFK Gaming - Dota 2 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AFK Gaming - Dota 2 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-14  2020-06-08-2020-06-10  2020-06-01-2020-06-03
During  3 days  3 days 3 days 
Like  139  255  184
Share  121  47  17
Comment  33  28  3

Advertising effectiveness is a direct manifestation of advertising. AFK Gaming - Dota 2 ‘s Top 1 ad received 139 likes, 121 shares, 33 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AFK Gaming - Dota 2, helping AFK Gaming - Dota 2 to grasp the ad data more clearly.