Top Ads on ACT - American College of Thessaloniki

ACT - American College of Thessaloniki Background Introduction:

This is the official facebook page for The American College of Thessaloniki (ACT). ACT is the higher education division of Anatolia, a not-for-profit educational institution that dates back to 1886.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ACT - American College of Thessaloniki has been advertising and marketing on Facebook for many years. And ACT - American College of Thessaloniki has placed 45 of ads on the Facebook platform in the last month. In the past few years,ACT - American College of Thessaloniki has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ACT - American College of Thessaloniki on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ACT - American College of Thessaloniki. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ACT - American College of Thessaloniki.

BigSpy

1.ACT - American College of Thessaloniki Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ACT - American College of Thessaloniki  ACT - American College of Thessaloniki  ACT - American College of Thessaloniki
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ACT - American College of Thessaloniki Marketing Objectives Analysis: 

ACT - American College of Thessaloniki has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ACT - American College of Thessaloniki best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ACT - American College of Thessaloniki Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Κάνε εγγραφή στο webinar  Studiranje na Američkom koledžu u Solunu u Grčkoj Diploma in Digital & Social Media Marketing 
Ad Copy Text  Θέλεις να αποκτήσεις έναν τίτλο MBA από ένα από τα πιο ισ...  Tražite studije u inostranstvu? Dođite na Američki koledž u Solunu, u Grčkoj i pridružite se ...  Ο 3ος κύκλος του Diploma in Digital & Social Media Marketing του ACT Lifelong Learnin...
Link Description  N/A  A non-for-profit, US accredited college that is recognized by the Greek Ministry of Education and offers undergraduate & postgraduate studies. Scholarships Available.  Super Early Bird έως 24/1
Website Link  us02web.zoom.us  www.act.edu  act.edu
CTA  SIGN_UP  LEARN_MORE  APPLY_NOW
Text Word Count 651  278  475
Like 10  393  40

ACT - American College of Thessaloniki Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ACT - American College of Thessaloniki Top 1 ads got 10 likes. ACT - American College of Thessaloniki uses a sentence with the finishing touch title: “Κάνε εγγραφή στο webinar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ACT - American College of Thessaloniki shared 651 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ACT - American College of Thessaloniki should continue to optimize the ad content.

3.ACT - American College of Thessaloniki Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-27-2020-06-01  2020-02-12-2020-02-24  2019-12-12-2020-01-20
Landing Page Link  https://us02web.zoom.us/webinar/register/WN_BHn5neq9SjKxYYHCZXRsvA  https://www.act.edu/serbian   http://act.edu/digital-diploma

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ACT - American College of Thessaloniki are successful.

ACT - American College of Thessaloniki Creative Analysis: 

ACT - American College of Thessaloniki placed a Video ad in 2020-05-27-2020-06-01, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ACT - American College of Thessaloniki Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  N/A  N/A
Language  Greek  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ACT - American College of Thessaloniki has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ACT - American College of Thessaloniki Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-01  2020-02-12-2020-02-24  2019-12-12-2020-01-20
During  6 days  13 days 40 days 
Like  10  393  40
Share  1  36  3
Comment  0  15  0

Advertising effectiveness is a direct manifestation of advertising. ACT - American College of Thessaloniki ‘s Top 1 ad received 10 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ACT - American College of Thessaloniki, helping ACT - American College of Thessaloniki to grasp the ad data more clearly.