Top Ads on ACCIONA Mobilidade

ACCIONA Mobilidade Background Introduction:

?Localize a sua motoe reserve-a com apenas um clique. Transforme a sua cidade num lugar melhor. Pague por segundo, otimize o seu consumo com 2 modos de condução? #ACCIONAMobilidade

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ACCIONA Mobilidade has been advertising and marketing on Facebook for many years. And ACCIONA Mobilidade has placed 16 of ads on the Facebook platform in the last month. In the past few years,ACCIONA Mobilidade has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ACCIONA Mobilidade on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ACCIONA Mobilidade. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ACCIONA Mobilidade.

BigSpy

1.ACCIONA Mobilidade Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ACCIONA Mobilidade  ACCIONA Mobilidade  ACCIONA Mobilidade
Page Categories  Scooter Rental  Scooter Rental  Scooter Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ACCIONA Mobilidade Marketing Objectives Analysis: 

ACCIONA Mobilidade has been operating in Scooter Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ACCIONA Mobilidade best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ACCIONA Mobilidade Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Partilhar por uma cidade melhor.  ACCIONA Mobilidade 20 minutos GRÁTIS  
Ad Copy Text  Hey! Descarrega a App, regista-te e diverte-te a viajar de forma livre, sustentável e sem ruídos  ⏰TIC-TAC, TIC-TAC! Já falta pouco para começarmos a rodar novamente pelas ruas e vamos fazê-lo ...  Registe-se já em ACCIONA Mobilidade e usufrua de 20 minutos GRÁTIS! Comece a usufruir dos seus pla...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  www.facebook.com  play.google.com
CTA  DOWNLOAD    SIGN_UP
Text Word Count 98  531  122
Like 2  92  14

ACCIONA Mobilidade Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ACCIONA Mobilidade Top 1 ads got 2 likes. ACCIONA Mobilidade uses a sentence with the finishing touch title: “Partilhar por uma cidade melhor.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ACCIONA Mobilidade shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ACCIONA Mobilidade should continue to optimize the ad content.

3.ACCIONA Mobilidade Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-21-2020-05-29  2020-05-03-2020-05-18  2020-02-25-2020-03-10
Landing Page Link  http://play.google.com/store/apps/details?id=com.acciona.mobility.app  https://www.facebook.com/328596957830358/posts/534269620596423/   https://play.google.com/store/apps/details?id=com.acciona.mobility.app&fbclid=IwAR3JgEZp2wRX_X7iuU3hsaziPC-M4t9RZT1qDpvpQ50PbW-w--ahm1nFuDQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ACCIONA Mobilidade are successful.

ACCIONA Mobilidade Creative Analysis: 

ACCIONA Mobilidade placed a Image ad in 2020-05-21-2020-05-29, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ACCIONA Mobilidade Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal,Brazil  Portugal  N/A
Language  Portuguese  Portuguese  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ACCIONA Mobilidade has the best conversion in Portugal,Brazil, and can advertise more in Portugal,Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ACCIONA Mobilidade Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-05-29  2020-05-03-2020-05-18  2020-02-25-2020-03-10
During  9 days  16 days 15 days 
Like  2  92  14
Share  2  7  2
Comment  0  3  2

Advertising effectiveness is a direct manifestation of advertising. ACCIONA Mobilidade ‘s Top 1 ad received 2 likes, 2 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ACCIONA Mobilidade, helping ACCIONA Mobilidade to grasp the ad data more clearly.