ABSOLVENT Background Introduction:

Łączymy młodych kandydatów z właściwymi pracodawcami. Rozwijamy:, Absolvent Talent Days, Code Europe, Stypendium z Wyboru oraz Mentora Kariery

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ABSOLVENT has been advertising and marketing on Facebook for many years. And ABSOLVENT has placed 63 of ads on the Facebook platform in the last month. In the past few years,ABSOLVENT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ABSOLVENT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ABSOLVENT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ABSOLVENT.


1.ABSOLVENT Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Community  Employment Agency  Employment Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ABSOLVENT Marketing Objectives Analysis: 

ABSOLVENT has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ABSOLVENT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ABSOLVENT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Praca - Logistic Manager  Praca - Logistic Manager Pojedź do Genewy i zabłyśnij! 
Ad Copy Text  Jeśli jesteś absolwentem studiów w obszarze zarządzania/ biznesu/ logistyki lub inżynierii ta o...  Znasz niemiecki? Sprawdź czy to oferta dla Ciebie! Masz szansę budować zaufanie do serwisu Amazon...  Pomysły rozlewają się na prawo i lewo? Chcesz mieć wpływ na przyszłość? Marzysz o międzynar...
Link Description  Aplikuj na stanowisko Logistyka - inne w Amazon - tutaj znajdziesz najwięcej ofert pracy, praktyk, staży dla studentów i absolwentów w Polsce.  Aplikuj na stanowisko Logistyka - inne w Amazon - tutaj znajdziesz najwięcej ofert pracy, praktyk, staży dla studentów i absolwentów w Polsce.  Kickstart your career. Join JTI’s Global Internship Challenge
Website Link
Text Word Count 122  131  362
Like 1  0  0

ABSOLVENT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ABSOLVENT Top 1 ads got 1 likes. ABSOLVENT uses a sentence with the finishing touch title: “Praca - Logistic Manager”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ABSOLVENT shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ABSOLVENT should continue to optimize the ad content.

3.ABSOLVENT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-12  2020-06-01-2020-06-09  2020-05-07-2020-05-11
Landing Page Link,katowice,krakow,lodz,poznan,warszawa,wroclaw+350438?utm_source=Facebook&utm_medium=cpc&utm_campaign=gdansk,katowice,krakow,lodz,poznan,warszawa,wroclaw+350438

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ABSOLVENT are successful.

ABSOLVENT Creative Analysis: 

ABSOLVENT placed a Image ad in 2020-06-07-2020-06-12, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ABSOLVENT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bangladesh  Poland
Language  Polish  Polish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ABSOLVENT has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ABSOLVENT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-12  2020-06-01-2020-06-09  2020-05-07-2020-05-11
During  6 days  9 days 5 days 
Like  1  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ABSOLVENT ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ABSOLVENT, helping ABSOLVENT to grasp the ad data more clearly.