ABSOLUT ELYX Background Introduction:

The Single Estate Copper Distilled Award Winning Vodka Follow @absolutelyx on Instagram Buy our Copper at Enjoy with Absolut Responsibility.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ABSOLUT ELYX has been advertising and marketing on Facebook for many years. And ABSOLUT ELYX has placed 79 of ads on the Facebook platform in the last month. In the past few years,ABSOLUT ELYX has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ABSOLUT ELYX on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ABSOLUT ELYX. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ABSOLUT ELYX.


1.ABSOLUT ELYX Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Wine/Spirits  Wine/Spirits  Wine/Spirits
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  N/A

ABSOLUT ELYX Marketing Objectives Analysis: 

ABSOLUT ELYX has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ABSOLUT ELYX best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ABSOLUT ELYX Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Elyx gareth evans 
Ad Copy Text  -  You can’t go to the bar, but you can still enjoy our Copper Drinking Vessels and Bar Tools at home...  Hi everybody ! Pour vous accompagner jusqu'à la fin du confinement, nous vous proposons notre sér...
Website Link
Text Word Count 231  230  245
Like 0  0  73

ABSOLUT ELYX Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ABSOLUT ELYX Top 1 ads got 0 likes. ABSOLUT ELYX uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ABSOLUT ELYX shared 231 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ABSOLUT ELYX should continue to optimize the ad content.

3.ABSOLUT ELYX Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-04-29-2020-06-15  2020-04-29-2020-06-10  2020-06-01-2020-06-02
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ABSOLUT ELYX are successful.

ABSOLUT ELYX Creative Analysis: 

ABSOLUT ELYX placed a Carousel ad in 2020-04-29-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ABSOLUT ELYX Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark  Iraq  Morocco
Language  German  German  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ABSOLUT ELYX has the best conversion in Denmark, and can advertise more in Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ABSOLUT ELYX Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-06-15  2020-04-29-2020-06-10  2020-06-01-2020-06-02
During  48 days  43 days 2 days 
Like  0  0  73
Share  0  0  3
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ABSOLUT ELYX ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ABSOLUT ELYX, helping ABSOLUT ELYX to grasp the ad data more clearly.