Top Ads on ABS-CBN News

ABS-CBN News Background Introduction:

ABS-CBN News (news.abs-cbn.com) provides stories, videos, and multimedia for Filipinos worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ABS-CBN News has been advertising and marketing on Facebook for many years. And ABS-CBN News has placed 212 of ads on the Facebook platform in the last month. In the past few years,ABS-CBN News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ABS-CBN News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ABS-CBN News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ABS-CBN News.

BigSpy

1.ABS-CBN News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ABS-CBN News  ABS-CBN News  ABS-CBN News
Page Categories  Broadcasting & Media Production Company  Broadcasting & Media Production Company  Broadcasting & Media Production Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ABS-CBN News Marketing Objectives Analysis: 

ABS-CBN News has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ABS-CBN News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ABS-CBN News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Generations: Photography through the ages  eCommerce Platform Lazada shows Filipinos spent greater time online in recent months Coke PH celebrates every day heroes through “For The Human Race” stories 
Ad Copy Text  “Kahit ano pa ang pinangkuha diyan, ang ending, may photo ka na precious sa ’yo. May value ‘yo...  This eCommerce platform recorded an increase in consumers in recent months.  Coca-Cola PH gives tribute to those who give inspiration to the country.
Link Description  MANILA -- Some 300 million pictures are uploaded every day because taking and sharing photos are now instant due to the prevalence of smartphones and digital cameras.  In response to the current situation our country is facing, more people are pivoting to eCommerce to get access to their daily essentials such as food and vitamins, and even items for their leisure activities like home workout equipment and skin care products. While eCommerce has increasingly become an integral part of consumer lifestyle in Southeast Asia, in the Philippines it acted as a catalyst that accelerated its adoption, citing it as a convenient and safe channel to get their needs and wants.   Coca-Cola Philippines is helping Filipinos instill renewed hope for a better tomorrow through its For the Human Race stories.
Website Link  news.abs-cbn.com  news.abs-cbn.com  news.abs-cbn.com
CTA  LEARN_MORE    
Text Word Count 156  75  72
Like 834  513  55

ABS-CBN News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ABS-CBN News Top 1 ads got 834 likes. ABS-CBN News uses a sentence with the finishing touch title: “Generations: Photography through the ages”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ABS-CBN News shared 156 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ABS-CBN News should continue to optimize the ad content.

3.ABS-CBN News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-25-2020-06-18  2020-06-02-2020-06-16  2020-06-09-2020-06-09
Landing Page Link  https://news.abs-cbn.com/life/03/26/20/generations-photography-through-the-ages  https://news.abs-cbn.com/advertorial/life/06/03/20/ecommerce-platform-lazada-shows-filipinos-spent-greater-time-online-in-recent-months   https://news.abs-cbn.com/advertorial/life/06/10/20/coke-ph-celebrates-every-day-heroes-through-for-the-human-race-stories?fbclid=IwAR09YYGaeIXpATVWW8wN7QFxD41ItZqkI9i0RcecT23Nky4OyIbJpzBuJNA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ABS-CBN News are successful.

ABS-CBN News Creative Analysis: 

ABS-CBN News placed a Image ad in 2020-03-25-2020-06-18, and got 834 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ABS-CBN News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ABS-CBN News has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ABS-CBN News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-25-2020-06-18  2020-06-02-2020-06-16  2020-06-09-2020-06-09
During  86 days  15 days 1 days 
Like  834  513  55
Share  46  79  6
Comment  1  29  1

Advertising effectiveness is a direct manifestation of advertising. ABS-CBN News ‘s Top 1 ad received 834 likes, 46 shares, 1 comments in just 86 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ABS-CBN News, helping ABS-CBN News to grasp the ad data more clearly.