Top Ads on ABOUT YOU

ABOUT YOU Background Introduction:

www.aboutyou.nl klantenservice@aboutyou.nl Tel: 0800 / 0229967* gratis voor alle Nederlandse nummers. Er kunnen kosten zijn bij oproepen uit het buitenland

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ABOUT YOU has been advertising and marketing on Facebook for many years. And ABOUT YOU has placed 2249 of ads on the Facebook platform in the last month. In the past few years,ABOUT YOU has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ABOUT YOU on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ABOUT YOU. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ABOUT YOU.

BigSpy

1.ABOUT YOU Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ABOUT YOU  ABOUT YOU  ABOUT YOU
Page Categories  Other  Other  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ABOUT YOU Marketing Objectives Analysis: 

ABOUT YOU has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ABOUT YOU best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ABOUT YOU Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Parka de iarnă 'NMLOU L/S JACKET'  ABOUT YOU VERO MODA 
Ad Copy Text  ???? Livrare & retur gratuite  ???? Livrare & retur gratuite  ???? Doručení a vrácení zboží zdarma
Link Description  N/A  N/A  N/A
Website Link  www.aboutyou.ro  aboutyou.ro  www.aboutyou.cz
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 29  29  42
Like 0  1  0

ABOUT YOU Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ABOUT YOU Top 1 ads got 0 likes. ABOUT YOU uses a sentence with the finishing touch title: “Parka de iarnă 'NMLOU L/S JACKET'”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ABOUT YOU shared 29 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ABOUT YOU should continue to optimize the ad content.

3.ABOUT YOU Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-03-25-2020-06-20  2020-03-25-2020-06-20  2020-03-25-2020-06-20
Landing Page Link  https://www.aboutyou.ro/p/tommy-jeans/tricou-4681081?utm_campaign=AY_RO_Retargeting_F_Dynamic_Broad&utm_content=Facebook_Mobile_Feed_20190712_Dynamic+Product+Ad_Kachel_Template_Ret_23843622245510752&utm_medium=retargeting&utm_source=fb  https://www.aboutyou.ro/magazinul-tau   https://www.aboutyou.cz/p/boohoo/koktejlove-saty-4755173?utm_campaign=smartly+AY_CZ_F_Dynamic_Reengagement_0-30days_Reengagement_CZ_excl_0-30_F&utm_content=Facebook_Mobile_Feed_20190522_Dynamic+Product+Ad_Kachel+Template+Plain_23843529796030233&utm_medium=retargeting&utm_source=fb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ABOUT YOU are successful.

ABOUT YOU Creative Analysis: 

ABOUT YOU placed a Carousel ad in 2020-03-25-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ABOUT YOU Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania,Moldavia  Czech,United Kingdom
Language  Indonesian  Turkish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ABOUT YOU has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ABOUT YOU Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-25-2020-06-20  2020-03-25-2020-06-20  2020-03-25-2020-06-20
During  88 days  88 days 88 days 
Like  0  1  0
Share  1437  363  115
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ABOUT YOU ‘s Top 1 ad received 0 likes, 1437 shares, 0 comments in just 88 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ABOUT YOU, helping ABOUT YOU to grasp the ad data more clearly.