Top Ads on ABB Formula E

ABB Formula E Background Introduction:

Official page of the ABB FIA Formula E Championship Web: www.fiaformulae.com Twitter: @FIAformulaE YouTube: youtube.com/user/FIAFormulaE

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ABB Formula E has been advertising and marketing on Facebook for many years. And ABB Formula E has placed 147 of ads on the Facebook platform in the last month. In the past few years,ABB Formula E has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ABB Formula E on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ABB Formula E. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ABB Formula E.

BigSpy

1.ABB Formula E Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ABB Formula E  ABB Formula E  ABB Formula E
Page Categories  Sports  Sports  Sports
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ABB Formula E Marketing Objectives Analysis: 

ABB Formula E has been operating in Sports for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ABB Formula E best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ABB Formula E Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Felipe Massa And Son!  Round 7 - 'Synchronised Crashing' Grand Final Decider! ABB Formula E Race At Home Challenge in support of UNICEF 
Ad Copy Text  Il modo migliore per allenarsi per diventare un pilota da corsa? A lezione dal papà Felipe Massa  ????ANYTHING GOES after the falls! DONATE TO UNICEF HERE! FIAFormulaE.com/DonateHere Sim racing eq...  It all comes down to this - you won't want to miss it! DONATE TO UNICEF HERE! FIAFormulaE.com/Donat...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  FIAFormulaE.com  www.facebook.com
CTA  NO_BUTTON  NO_BUTTON  
Text Word Count 97  176  204
Like 124  30  16448

ABB Formula E Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ABB Formula E Top 1 ads got 124 likes. ABB Formula E uses a sentence with the finishing touch title: “Felipe Massa And Son!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ABB Formula E shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ABB Formula E should continue to optimize the ad content.

3.ABB Formula E Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-11-2020-06-16  2020-06-07-2020-06-09  2020-06-06-2020-06-07
Landing Page Link  https://www.facebook.com/fiaformulae/videos/702680417250881/  https://tiltify.com/@formula-e-official/raceathome/donate   https://www.facebook.com/fiaformulae/videos/2611412342298392/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ABB Formula E are successful.

ABB Formula E Creative Analysis: 

ABB Formula E placed a Video ad in 2020-06-11-2020-06-16, and got 124 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ABB Formula E Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Bosnia Hercegovina  United Arab Emirates
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ABB Formula E has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ABB Formula E Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-06-07-2020-06-09  2020-06-06-2020-06-07
During  6 days  3 days 2 days 
Like  124  30  16448
Share  6  3  273
Comment  11  11  389

Advertising effectiveness is a direct manifestation of advertising. ABB Formula E ‘s Top 1 ad received 124 likes, 6 shares, 11 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ABB Formula E, helping ABB Formula E to grasp the ad data more clearly.