Top Ads on ABB Careers

ABB Careers Background Introduction:

Willkommen auf der offiziellen Karrierefanpage von ABB. Welcome to the official career page of ABB.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ABB Careers has been advertising and marketing on Facebook for many years. And ABB Careers has placed 60 of ads on the Facebook platform in the last month. In the past few years,ABB Careers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ABB Careers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ABB Careers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ABB Careers.

BigSpy

1.ABB Careers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ABB Careers  ABB Careers  ABB Careers
Page Categories  Industrial Company  Industrial Company  Industrial Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ABB Careers Marketing Objectives Analysis: 

ABB Careers has been operating in Industrial Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ABB Careers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ABB Careers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help build a new kind of workplace  See for yourself what you’re really capable of Never run out of new experiences at ABB 
Ad Copy Text  Looking for a creative playground that rewards your unique way of looking at things? A diversity of ...  You want to be a problem-solver, a team player and a leading innovator? At ABB, a supportive and dyn...  Are you ready to explore your own creativity and surprise yourself by discovering new talents? At AB...
Link Description  Reach your creative potential with ABB  Start a successful career at ABB  Choose a career that isn’t short of surprises
Website Link  new.abb.com  new.abb.com  new.abb.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 303  244  258
Like 2  0  0

ABB Careers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ABB Careers Top 1 ads got 2 likes. ABB Careers uses a sentence with the finishing touch title: “Help build a new kind of workplace”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ABB Careers shared 303 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ABB Careers should continue to optimize the ad content.

3.ABB Careers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-05-2020-04-05  2020-04-02-2020-04-05  2020-03-28-2020-03-28
Landing Page Link  https://new.abb.com/fi/uralle  https://new.abb.com/fi/uralle   https://new.abb.com/ee/en/careers?fbclid=IwAR0MWJx4N1ygDzH244jJRU81bxKNxeOErWtxjzy4TZ3SghTiYjsk1Ee5GEE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ABB Careers are successful.

ABB Careers Creative Analysis: 

ABB Careers placed a Video ad in 2020-04-05-2020-04-05, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ABB Careers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Finland  N/A
Language  English  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ABB Careers has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ABB Careers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-05-2020-04-05  2020-04-02-2020-04-05  2020-03-28-2020-03-28
During  1 days  4 days 1 days 
Like  2  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ABB Careers ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ABB Careers, helping ABB Careers to grasp the ad data more clearly.