Top Ads on ABA Bank

ABA Bank Background Introduction:

Welcome to ABA Bank, your best bank in Cambodia backed by National Bank of Canada.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ABA Bank has been advertising and marketing on Facebook for many years. And ABA Bank has placed 60 of ads on the Facebook platform in the last month. In the past few years,ABA Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ABA Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ABA Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ABA Bank.

BigSpy

1.ABA Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ABA Bank  ABA Bank  ABA Bank
Page Categories  Commercial Bank  Commercial Bank  Commercial Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ABA Bank Marketing Objectives Analysis: 

ABA Bank has been operating in Commercial Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ABA Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ABA Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  កម្មវិធី ABA Mobile  កម្មវិធី ABA Mobile ម្ចាស់កាត ABA Mastercard ទាំងអស់អាចប្តូរយកកាតចរន្តជិត (Contactless) បានដោយឥតគិតថ្លៃ! 
Ad Copy Text  -  -  ម្ចាស់កាត ABA Mastercard ទាំងអស់អាចប្តូរយកកា...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  www.facebook.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  
Text Word Count 477  184  1415
Like 52  255  461

ABA Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ABA Bank Top 1 ads got 52 likes. ABA Bank uses a sentence with the finishing touch title: “កម្មវិធី ABA Mobile”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ABA Bank shared 477 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ABA Bank should continue to optimize the ad content.

3.ABA Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-09-12-2020-06-18  2019-10-24-2020-06-17  2020-05-31-2020-06-12
Landing Page Link  https://itunes.apple.com/app/id968860649  http://itunes.apple.com/app/id968860649   https://www.facebook.com/ABA.Bank.Cambodia/videos/295374938152501/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ABA Bank are successful.

ABA Bank Creative Analysis: 

ABA Bank placed a Video ad in 2019-09-12-2020-06-18, and got 52 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ABA Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Cambodia  N/A
Language  Turkish  Turkish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ABA Bank has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ABA Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-12-2020-06-18  2019-10-24-2020-06-17  2020-05-31-2020-06-12
During  281 days  237 days 13 days 
Like  52  255  461
Share  3  11  70
Comment  2  2  40

Advertising effectiveness is a direct manifestation of advertising. ABA Bank ‘s Top 1 ad received 52 likes, 3 shares, 2 comments in just 281 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ABA Bank, helping ABA Bank to grasp the ad data more clearly.