Top Ads on AACR Foundation

AACR Foundation Background Introduction:

We support the work of the American Association for Cancer Research (AACR) to advance innovative discoveries to understand, prevent, and cure cancer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AACR Foundation has been advertising and marketing on Facebook for many years. And AACR Foundation has placed 37 of ads on the Facebook platform in the last month. In the past few years,AACR Foundation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AACR Foundation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AACR Foundation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AACR Foundation.

BigSpy

1.AACR Foundation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AACR Foundation  AACR Foundation  AACR Foundation
Page Categories  Medical Research Center  Medical Research Center  Medical Research Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

AACR Foundation Marketing Objectives Analysis: 

AACR Foundation has been operating in Medical Research Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AACR Foundation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AACR Foundation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Driving Progress Against Cancer  Driving Progress Against Cancer AACR Foundation 
Ad Copy Text  no setting  no setting  no setting
Link Description  A Publication of the American Association for Cancer Research  A Publication of the American Association for Cancer Research  N/A
Website Link  leadingdiscoveries.aacr.org  leadingdiscoveries.aacr.org  leadingdiscoveries.aacr.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

AACR Foundation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AACR Foundation Top 1 ads got 0 likes. AACR Foundation uses a sentence with the finishing touch title: “Driving Progress Against Cancer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AACR Foundation shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AACR Foundation should continue to optimize the ad content.

3.AACR Foundation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2019-12-11-2020-06-18  2019-12-11-2020-06-18  2019-12-11-2020-06-18
Landing Page Link  https://leadingdiscoveries.aacr.org/?utm_source=social&utm_medium=facebook&utm_campaign=awareness-pub  https://leadingdiscoveries.aacr.org/dr-william-n-hait-a-visionary-with-a-focus-on-patients/?utm_source=social&utm_medium=facebook&utm_campaign=awareness-pub   https://leadingdiscoveries.aacr.org/?utm_source=social&utm_medium=facebook&utm_campaign=awareness-pub

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AACR Foundation are successful.

AACR Foundation Creative Analysis: 

AACR Foundation placed a Video ad in 2019-12-11-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AACR Foundation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada  United States,Canada  United States,Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AACR Foundation has the best conversion in United States,Canada, and can advertise more in United States,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AACR Foundation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-11-2020-06-18  2019-12-11-2020-06-18  2019-12-11-2020-06-18
During  191 days  191 days 191 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. AACR Foundation ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 191 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AACR Foundation, helping AACR Foundation to grasp the ad data more clearly.