Top Ads on 92nd Street Y
92nd Street Y Background Introduction:
http://92Y.org | (212) 415-5500 | 1395 Lexington Ave "...the quintessential New York institution" —The New York Times
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
92nd Street Y has been advertising and marketing on Facebook for many years. And 92nd Street Y has placed 20 of ads on the Facebook platform in the last month. In the past few years,92nd Street Y has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for 92nd Street Y on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 92nd Street Y. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 92nd Street Y.
1.92nd Street Y Top 3 Ads Basic Understanding
|Name||92nd Street Y||92nd Street Y||92nd Street Y|
|Page Categories||Cultural Center||Cultural Center||Cultural Center|
92nd Street Y Marketing Objectives Analysis:
92nd Street Y has been operating in Cultural Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 92nd Street Y best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.92nd Street Y Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Falastin: A Cookbook||Watch your child grow!||92Y Art Center|
|Ad Copy Text||Ottolenghi executive chef Sami Tamimi and Ottolenghi Simple co-author Tara Wigley discuss their new ...||-||Get your hands dirty this summer in a fun and social environment. Explore the exciting world of clay...|
|Link Description||Get your ticket now.||60+ years experience with kids||Classes start April 29|
|Text Word Count||142||126||180|
92nd Street Y Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. 92nd Street Y Top 1 ads got 85 likes. 92nd Street Y uses a sentence with the finishing touch title: “Falastin: A Cookbook”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. 92nd Street Y shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 92nd Street Y should continue to optimize the ad content.
3.92nd Street Y Top 3 Ads Creative Selection
|Landing Page Link||https://www.92y.org/event/falastin-a-cookbook?utm_source=facebook&utm_medium=cpc&utm_campaign=falastin&utm_content=falastin_tof||https://www.92y.org/camps/yomi?utm_source=facebook&utm_medium=cpc&utm_campaign=92y_camps_sign_up_1&utm_content=camps_video3_tof||https://www.92y.org/classes?10a_dd_Age%20Levels=Adults&100_Classes=Ceramics&utm_source=facebook&utm_medium=cpc&utm_campaign=adultsummerclass2019&utm_content=ceramics_tof|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 92nd Street Y are successful.
92nd Street Y Creative Analysis:
92nd Street Y placed a Image ad in 2020-06-10-2020-06-14, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.92nd Street Y Top 3 Ads Audience Analysis:
|Country||Palestine||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
92nd Street Y has the best conversion in Palestine, and can advertise more in Palestine in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.92nd Street Y Top 3 Ads Performance Display
|During||5 days||17 days||19 days|
Advertising effectiveness is a direct manifestation of advertising. 92nd Street Y ‘s Top 1 ad received 85 likes, 8 shares, 1 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 92nd Street Y, helping 92nd Street Y to grasp the ad data more clearly.