Top Ads on 7-Eleven Philippines

7-Eleven Philippines Background Introduction:

7-Eleven® Every Day! Get your updates on our latest promos and newest products here on the official 7-Eleven Philippines Facebook page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

7-Eleven Philippines has been advertising and marketing on Facebook for many years. And 7-Eleven Philippines has placed 45 of ads on the Facebook platform in the last month. In the past few years,7-Eleven Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 7-Eleven Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 7-Eleven Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 7-Eleven Philippines.

BigSpy

1.7-Eleven Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  7-Eleven Philippines  7-Eleven Philippines  7-Eleven Philippines
Page Categories  Convenience Store  Convenience Store  Convenience Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

7-Eleven Philippines Marketing Objectives Analysis: 

7-Eleven Philippines has been operating in Convenience Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 7-Eleven Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.7-Eleven Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  7-Eleven Philippines | Trio Treats  صور من منشور ‏‎7-Eleven Philippines‎‏ 7-Eleven Trio Treats 
Ad Copy Text  I-uwi ang delightful treats and get your money back, get rewarded & a chance to win the raffle with ...  The little things that give us happiness and discounts, now made easier to get! Check out what’s i...  I-uwi ang delightful treats and get your money back, get rewarded & a chance to win the raffle with ...
Link Description  March 26, 2020 Trio Treats Promo Terms and Conditions The promotion starts on March 25, 2020, 12:01 AM and ends on May 19, 2020, 11:59PM (Philippine Time), and is open to all CLIQQ app users with an activated CLiQQ Wallet and complete profile. Customers must update their profile through the app (ico...  N/A  N/A
Website Link  www.7-eleven.com.ph  www.facebook.com  www.7-eleven.com.ph
CTA  LEARN_MORE    
Text Word Count 685  384  497
Like 25  1253  374

7-Eleven Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 7-Eleven Philippines Top 1 ads got 25 likes. 7-Eleven Philippines uses a sentence with the finishing touch title: “7-Eleven Philippines | Trio Treats”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 7-Eleven Philippines shared 685 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 7-Eleven Philippines should continue to optimize the ad content.

3.7-Eleven Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-29-2020-05-18  2020-05-17-2020-05-17  2020-05-07-2020-05-16
Landing Page Link  https://www.7-eleven.com.ph/whatsnew/trio-treats/?fbclid=IwAR3RWI-Mg7g51LrqhAPhrYzSYPAK9TQ9_Ft_EEsmPeE33-PAmLtWwwLnp0k  https://www.facebook.com/62739603227/posts/10159964386423228/   https://www.7-eleven.com.ph/store-locator/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 7-Eleven Philippines are successful.

7-Eleven Philippines Creative Analysis: 

7-Eleven Philippines placed a Image ad in 2020-04-29-2020-05-18, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.7-Eleven Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  Philippines
Language  English  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

7-Eleven Philippines has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.7-Eleven Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-05-18  2020-05-17-2020-05-17  2020-05-07-2020-05-16
During  20 days  1 days 10 days 
Like  25  1253  374
Share  1  778  116
Comment  1  43  47

Advertising effectiveness is a direct manifestation of advertising. 7-Eleven Philippines ‘s Top 1 ad received 25 likes, 1 shares, 1 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 7-Eleven Philippines, helping 7-Eleven Philippines to grasp the ad data more clearly.