Top Ads on 60 Plus

60 Plus Background Introduction:

60 Plus fights to save Social Security and Medicare, kill the Death Tax, and make sure seniors have affordable energy options. Our spokesman is legendary entertainer Pat Boone.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

60 Plus has been advertising and marketing on Facebook for many years. And 60 Plus has placed 1892 of ads on the Facebook platform in the last month. In the past few years,60 Plus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 60 Plus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 60 Plus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 60 Plus.

BigSpy

1.60 Plus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  60 Plus  60 Plus  60 Plus
Page Categories  Automotive Leasing Service  Other  Recruiter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  N/A

60 Plus Marketing Objectives Analysis: 

60 Plus has been operating in Automotive Leasing Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 60 Plus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.60 Plus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  格上租車 自駕遊  הבייס המוביל בתעשייה Plus + Recruitment Agency 
Ad Copy Text  -  הבייס המוביל בתעשייה???? עכשיו ב-25% הנחה באתר שלנו! המוצר ...  We are waiting for you in order to find you the best job in great families! Please contact us for fu...
Link Description  史上最強振興方案 直接給你最優惠~~~ 租1天即享平日5折、假日65折! ⏰限時折扣只到6/30 快來看優惠https://bit.ly/2XyfCjs 重點是〝端午連假〞也適用喔!!! 是不是該揪團衝一波了   快@你最想一起出去玩的人‍♂‍♀       #防疫新生活運動 #該出來走走透透氣囉 #史上最優惠 #格上租車 #自駕遊  N/A  N/A
Website Link  bit.ly  nail-plus.co.il  plus4job.gr
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 388  237  133
Like 535  131  269

60 Plus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 60 Plus Top 1 ads got 535 likes. 60 Plus uses a sentence with the finishing touch title: “格上租車 自駕遊”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 60 Plus shared 388 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 60 Plus should continue to optimize the ad content.

3.60 Plus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-28-2020-06-20  2020-05-12-2020-06-20  2020-05-08-2020-06-20
Landing Page Link  https://www.car-plus.com.tw/ugC_News_Detail.asp?hidNewsCatID=1&hidNewsID=533&bwp_lp=facebook&bwp_stk=0102be4aed32b1ea11b263107b44952a10  https://nail-plus.co.il/shop/pure/%D7%9C%D7%A7%D7%99%D7%9D-%D7%92%D7%9C/extreme-base-pure/   https://plus4job.gr/en/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 60 Plus are successful.

60 Plus Creative Analysis: 

60 Plus placed a Image ad in 2020-05-28-2020-06-20, and got 535 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.60 Plus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  Greece
Language  Chinese (Traditional)  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

60 Plus has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.60 Plus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-05-12-2020-06-20  2020-05-08-2020-06-20
During  24 days  40 days 44 days 
Like  535  131  269
Share  35  13  23
Comment  50  47  36

Advertising effectiveness is a direct manifestation of advertising. 60 Plus ‘s Top 1 ad received 535 likes, 35 shares, 50 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 60 Plus, helping 60 Plus to grasp the ad data more clearly.