Top Ads on 4mation

4mation Background Introduction:

Full service custom web & software development company based in Sydney specialising in digital strategy and consulting, design and development and managed services.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

4mation has been advertising and marketing on Facebook for many years. And 4mation has placed 29 of ads on the Facebook platform in the last month. In the past few years,4mation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 4mation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 4mation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 4mation.


1.4mation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  4mation  4mation  4mation
Page Categories  Web Designer  Web Designer  Web Designer
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

4mation Marketing Objectives Analysis: 

4mation has been operating in Web Designer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 4mation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.4mation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HOTTEST ECOMMERCE TRENDS FOR 2019 | 4mation  HOTTEST ECOMMERCE TRENDS FOR 2019 | 4mation 8 Ways to Increase Conversions on Your eCommerce Site - 4mation 
Ad Copy Text  Discover some of the hottest eCommerce trends for 2019.  Discover some of the hottest eCommerce trends for 2019.  Looking to increase your conversion rate? Here are 8 ways to increase conversions for your online bu...
Link Description  Our team can help you create and execute an eCommerce strategy for 2019 to achieve your business goals.  Our team can help you create and execute an eCommerce strategy for 2019 to achieve your business goals.  Struggling with your eCommerce sales? Here are a few easy ways to increase conversions and optimise the performance of your eCommerce website.
Website Link
Text Word Count 55  55  184
Like 10  1  35

4mation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 4mation Top 1 ads got 10 likes. 4mation uses a sentence with the finishing touch title: “HOTTEST ECOMMERCE TRENDS FOR 2019 | 4mation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 4mation shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 4mation should continue to optimize the ad content.

3.4mation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2018-09-06-2019-04-26  2018-09-06-2019-04-26  2018-09-04-2019-04-26
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 4mation are successful.

4mation Creative Analysis: 

4mation placed a Video ad in 2018-09-06-2019-04-26, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.4mation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

4mation has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.4mation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-09-06-2019-04-26  2018-09-06-2019-04-26  2018-09-04-2019-04-26
During  233 days  233 days 235 days 
Like  10  1  35
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. 4mation ‘s Top 1 ad received 10 likes, 1 shares, 0 comments in just 233 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 4mation, helping 4mation to grasp the ad data more clearly.