Top Ads on 42Race

42Race Background Introduction:

Together, We Inspire Millions To Run!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

42Race has been advertising and marketing on Facebook for many years. And 42Race has placed 647 of ads on the Facebook platform in the last month. In the past few years,42Race has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 42Race on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 42Race. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 42Race.

BigSpy

1.42Race Top 3 Ads Basic Understanding

   top1  top2  top3
Name  42Race  42Race  42Race
Page Categories  Automotive Customization Shop  Automotive Parts Store  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  N/A  N/A

42Race Marketing Objectives Analysis: 

42Race has been operating in Automotive Customization Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 42Race best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.42Race Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ð’олан SLIDE 3, 350мм, велур , 90мм вдлъбнат  D2 alustasarjat Get your first medal necklace with Dragon Fly Virtual Run 
Ad Copy Text  -  Alusta kuntoon kesän rientoihin! D2 sarjojen kauppa käy kuumana ja tavaraa liikkuu. D2 alustasarj...  Run anywhere, anytime with Dragon Fly Virtual Run! A symbol of adaptability and transformation, the...
Link Description  N/A  Korkeus- ja jäykkyyssäädettävä alustasarja ympärivuotiseen käyttöön kahden vuoden takuulla. D2 alustasarjat ovat muutoskatsastettavissa myös uusiin autoihin.  Run anywhere, anytime
Website Link  race-shop.bg  www.race.fi  web.42race.com
CTA  SHOP_NOW  LEARN_MORE  SIGN_UP
Text Word Count 116  627  395
Like 0  49  37

42Race Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 42Race Top 1 ads got 0 likes. 42Race uses a sentence with the finishing touch title: “Волан SLIDE 3, 350мм, велур , 90мм вдлъбнат”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 42Race shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 42Race should continue to optimize the ad content.

3.42Race Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-04-07-2020-06-17  2020-04-15-2020-06-17  2020-06-12-2020-06-16
Landing Page Link  https://race-shop.bg/sportni-sedalki-bez-odobrenie-na-fia-reguliruemi/82531-sstezatelna-sedalka-slide-x3-velur.html?utm_source=facebook&utm_medium=cpc&utm_campaign=c+-+dpa+bg+-+april+2020&utm_content=dynamic+creative+-+produkty+renomovanych+tuningovych+znaciek&utm_term=r+-+vc+atc+elx+pur+-+link+clicks&fbclid=IwAR2iay6YrUl187vUFhl1jr844F_RH3v814v5JqkvjvX3txQIlw8zZnEJt-Y  https://www.race.fi/fi/product/44746a/d2-coilovers   https://web.42race.com/race/dragonfly2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 42Race are successful.

42Race Creative Analysis: 

42Race placed a Carousel ad in 2020-04-07-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.42Race Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Finland  Indonesia
Language  Somali  Finnish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

42Race has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.42Race Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-06-17  2020-04-15-2020-06-17  2020-06-12-2020-06-16
During  72 days  64 days 5 days 
Like  0  49  37
Share  3  7  11
Comment  0  2  6

Advertising effectiveness is a direct manifestation of advertising. 42Race ‘s Top 1 ad received 0 likes, 3 shares, 0 comments in just 72 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 42Race, helping 42Race to grasp the ad data more clearly.