Top Ads on 3HK

3HK Background Introduction:

3香港是和記電訊香港控股有限公司的流動通訊業務, 致力為客戶提供尖端的數據、話音及漫遊流動通訊服務

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

3HK has been advertising and marketing on Facebook for many years. And 3HK has placed 12495 of ads on the Facebook platform in the last month. In the past few years,3HK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 3HK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 3HK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 3HK.

BigSpy

1.3HK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  3HK  3HK  3HK
Page Categories  Computer Store  Blogger  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  opencart  wordpress  N/A

3HK Marketing Objectives Analysis: 

3HK has been operating in Computer Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 3HK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.3HK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  飛越巔峰 全新AUTEL EVO II  【AE CX Elite信用卡】經里先生額外HK$300超市現金券❗️迎新賺高達76,000里數 首$5,000簽賬HK$1=1里數 CLP 中電 
Ad Copy Text  no setting  -  -
Link Description  N/A  N/A  N/A
Website Link  www.zeta.com.hk  www.mrmiles.hk  www.speed-polyu.edu.hk
CTA  LEARN_MORE  APPLY_NOW  APPLY_NOW
Text Word Count 0  1971  1124
Like 0  24  141

3HK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 3HK Top 1 ads got 0 likes. 3HK uses a sentence with the finishing touch title: “飛越巔峰 全新AUTEL EVO II”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 3HK shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 3HK should continue to optimize the ad content.

3.3HK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-04-07-2020-06-20  2020-06-17-2020-06-20  2020-05-10-2020-06-20
Landing Page Link  https://www.zeta.com.hk/autel-robotics  https://www.mrmiles.hk/ae-cx-apply   https://www.speed-polyu.edu.hk/tc/programme/ee-pt

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 3HK are successful.

3HK Creative Analysis: 

3HK placed a Video ad in 2020-04-07-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.3HK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Hong Kong SAR  China  China
Language  Estonian  Estonian  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

3HK has the best conversion in Hong Kong SAR, and can advertise more in Hong Kong SAR in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.3HK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-06-20  2020-06-17-2020-06-20  2020-05-10-2020-06-20
During  75 days  4 days 42 days 
Like  0  24  141
Share  0  1  36
Comment  0  3  21

Advertising effectiveness is a direct manifestation of advertising. 3HK ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 75 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 3HK, helping 3HK to grasp the ad data more clearly.