Top Ads on 360 CHICAGO

360 CHICAGO Background Introduction:

360 CHICAGO is the 94th-floor observation deck at the John Hancock Center. Amazing views, full bar, and TILT – Chicago's highest moving attraction.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

360 CHICAGO has been advertising and marketing on Facebook for many years. And 360 CHICAGO has placed 42 of ads on the Facebook platform in the last month. In the past few years,360 CHICAGO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 360 CHICAGO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 360 CHICAGO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 360 CHICAGO.


1.360 CHICAGO Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Other  Movie/Television Studio  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

360 CHICAGO Marketing Objectives Analysis: 

360 CHICAGO has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 360 CHICAGO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.360 CHICAGO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Affordable Trustable Auto Repair Nearby  FREE PIZZA FOR GRADS: Pizza Hut giving 2020 grads half a million free pizzas Chicago Fire Best Friendship Moments 
Ad Copy Text  Norridge's #1 auto repair shop. Take advantage of our special offers this month and drive away knowi...  Pizza Hut is giving free pizzas to the class of 2020.  GEWINNSPIEL Einer wahren Freundschaft kann nichts und niemand etwas anhaben! ‍????‍ Welche Freun...
Link Description  N/A  -  N/A
Website Link
Text Word Count 136  54  490
Like 11  146  91

360 CHICAGO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 360 CHICAGO Top 1 ads got 11 likes. 360 CHICAGO uses a sentence with the finishing touch title: “Affordable Trustable Auto Repair Nearby”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 360 CHICAGO shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 360 CHICAGO should continue to optimize the ad content.

3.360 CHICAGO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-19-2020-06-09  2020-05-26-2020-05-27  2020-05-24-2020-05-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 360 CHICAGO are successful.

360 CHICAGO Creative Analysis: 

360 CHICAGO placed a Video ad in 2020-05-19-2020-06-09, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.360 CHICAGO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

360 CHICAGO has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.360 CHICAGO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-09  2020-05-26-2020-05-27  2020-05-24-2020-05-25
During  22 days  2 days 2 days 
Like  11  146  91
Share  4  160  9
Comment  2  84  45

Advertising effectiveness is a direct manifestation of advertising. 360 CHICAGO ‘s Top 1 ad received 11 likes, 4 shares, 2 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 360 CHICAGO, helping 360 CHICAGO to grasp the ad data more clearly.