Top Ads on 340B Matters
340B Matters Background Introduction:
340B Matters seeks to protect this vital program for nonprofit healthcare facilities & the communities they serve from severe cutbacks to the 340B program.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
340B Matters has been advertising and marketing on Facebook for many years. And 340B Matters has placed 40 of ads on the Facebook platform in the last month. In the past few years,340B Matters has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for 340B Matters on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 340B Matters. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 340B Matters.
1.340B Matters Top 3 Ads Basic Understanding
|Name||340B Matters||340B Matters||340B Matters|
340B Matters Marketing Objectives Analysis:
340B Matters has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 340B Matters best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.340B Matters Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Community health centers fight COVID-19||Fighting the coronavirus with 340B||Big Pharma is trying to slash funding for Ryan White clinics|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Community health centers are providing vital medical services in coronavirus hotspots across the country, keeping nearby hospitals from getting overrun with patients.||America’s safety-net healthcare system is vital in the fight against the coronavirus. The 340B Drug Discount Program ensures these hospitals have the resources they need to test for and treat patients with COVID-19.||Ryan White clinics are essential for coronavirus testing and treatment, especially since the patients they serve are at higher risk for COVID-19 infection. But that’s not keeping the drug industry from derailing a program that helps fund these clinics.|
|Text Word Count||0||0||0|
340B Matters Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. 340B Matters Top 1 ads got 0 likes. 340B Matters uses a sentence with the finishing touch title: “Community health centers fight COVID-19”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. 340B Matters shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 340B Matters should continue to optimize the ad content.
3.340B Matters Top 3 Ads Creative Selection
|Landing Page Link||https://340bmatters.org/blog/community-health-centers-on-pandemic-front-lines/?utm_source=facebook&utm_campaign=340b&utm_medium=adv&utm_term=persuasion&utm_content=covid-chc-v1||https://340bmatters.org/covid-19/?utm_source=facebook&utm_campaign=340b&utm_medium=adv&utm_term=persuasion&utm_content=covid-essential-role||https://340bmatters.org/blog/drug-industry-undermining-hiv-clinics-during-pandemic/?utm_source=facebook&utm_campaign=340b&utm_medium=adv&utm_term=persuasion&utm_content=ryan-white-v2|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 340B Matters are successful.
340B Matters Creative Analysis:
340B Matters placed a Image ad in 2020-06-01-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.340B Matters Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
340B Matters has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.340B Matters Top 3 Ads Performance Display
|During||17 days||17 days||17 days|
Advertising effectiveness is a direct manifestation of advertising. 340B Matters ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 17 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 340B Matters, helping 340B Matters to grasp the ad data more clearly.