Top Ads on 24Media

24Media Background Introduction:

الخبر بين لحظة وضحاها

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

24Media has been advertising and marketing on Facebook for many years. And 24Media has placed 3217 of ads on the Facebook platform in the last month. In the past few years,24Media has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 24Media on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 24Media. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 24Media.

BigSpy

1.24Media Top 3 Ads Basic Understanding

   top1  top2  top3
Name  24Media  24Media  24Media
Page Categories  App Page  Other  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

24Media Marketing Objectives Analysis: 

24Media has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 24Media best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.24Media Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  斜槓時代 17開創無限可能  حمل تطبيق حانوتي - غير بكليك و لبغيتيها بين يديك These Mistakes You’re Making 
Ad Copy Text  17全民主播強力募集中 你熱衷分享生活或需要舞台展現自己? 想變身斜槓青...  تسخر من الدار و بنفس تمن السوق مع ضمان جودة عالية و توصي...  You’re running an online business and making these three marketing mistakes: ▪️ You’re loo...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  go.iag-media.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 322  672  1801
Like 28  13  26

24Media Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 24Media Top 1 ads got 28 likes. 24Media uses a sentence with the finishing touch title: “斜槓時代 17開創無限可能”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 24Media shared 322 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 24Media should continue to optimize the ad content.

3.24Media Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-06-20  2020-06-18-2020-06-20  2020-04-01-2020-06-20
Landing Page Link  https://play.google.com/store/apps/details?id=com.machipopo.media17  http://play.google.com/store/apps/details?id=com.tb4media.hanouty   https://go.iag-media.com/case-study25250882?fbclid=IwAR36TUFS-iEoAwlNvkDf592JfnFAwekHnGVAXRRvkl-sEruqWvaRKzS9AHw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 24Media are successful.

24Media Creative Analysis: 

24Media placed a Image ad in 2020-05-26-2020-06-20, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.24Media Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  N/A
Language  Chinese (Traditional)  Arabic  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

24Media has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.24Media Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2020-06-18-2020-06-20  2020-04-01-2020-06-20
During  26 days  3 days 81 days 
Like  28  13  26
Share  1  2  3
Comment  1  2  1

Advertising effectiveness is a direct manifestation of advertising. 24Media ‘s Top 1 ad received 28 likes, 1 shares, 1 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 24Media, helping 24Media to grasp the ad data more clearly.