Top Ads on 23andMe

23andMe Background Introduction:

23andMe helps you explore your DNA. Have questions or need help? Find us at: https://23and.me/help

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

23andMe has been advertising and marketing on Facebook for many years. And 23andMe has placed 199 of ads on the Facebook platform in the last month. In the past few years,23andMe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 23andMe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 23andMe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 23andMe.

BigSpy

1.23andMe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  23andMe  23andMe  23andMe
Page Categories  Food & Beverage  Food & Beverage  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

23andMe Marketing Objectives Analysis: 

23andMe has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 23andMe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.23andMe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  25% off on PCOS Care Combo  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Avail combo PCOS and SKIN drinks at an exclusive combo offer.  N/A  N/A
Website Link  andme.in  andme.in  www.andme.in
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

23andMe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 23andMe Top 1 ads got 0 likes. 23andMe uses a sentence with the finishing touch title: “25% off on PCOS Care Combo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 23andMe shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 23andMe should continue to optimize the ad content.

3.23andMe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-04-2020-06-20  2020-05-11-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://andme.in/products/pcos-skin-combo?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=paidads&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.id%7D%7D  https://andme.in/products/pcos-pcod-cranberry-drinks?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=paidads&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.id%7D%7D   https://andme.in/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=paidads&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 23andMe are successful.

23andMe Creative Analysis: 

23andMe placed a Image ad in 2020-05-04-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.23andMe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  N/A
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

23andMe has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.23andMe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-06-20  2020-05-11-2020-06-20  2020-06-17-2020-06-20
During  48 days  41 days 4 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. 23andMe ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 23andMe, helping 23andMe to grasp the ad data more clearly.