Top Ads on 20th Century Fox

20th Century Fox Background Introduction:

locally distributed by WARNER BROS (F.E.) INC

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

20th Century Fox has been advertising and marketing on Facebook for many years. And 20th Century Fox has placed 472 of ads on the Facebook platform in the last month. In the past few years,20th Century Fox has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 20th Century Fox on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 20th Century Fox. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 20th Century Fox.

BigSpy

1.20th Century Fox Top 3 Ads Basic Understanding

   top1  top2  top3
Name  20th Century Fox  20th Century Fox  20th Century Fox
Page Categories  Movie/Television Studio  Movie  Movie
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

20th Century Fox Marketing Objectives Analysis: 

20th Century Fox has been operating in Movie/Television Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 20th Century Fox best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.20th Century Fox Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  20th Century Studios  Il Richiamo Della Foresta 20th Century Studios 
Ad Copy Text  Sometimes the best journeys begin when the path ends. Answer The Call of the Wild – now on Apple T...  Parti per un’avventura che ti scalderà il cuore in compagnia di Harrison Ford e il suo cane Buck....  บางครั้งการเดินทางที่ดีที่สุด เริ่...
Link Description  N/A  Compralo subito in versione digitale  N/A
Website Link  disney.asia  movie.lnk.to  disney.asia
CTA  LEARN_MORE  DOWNLOAD  LEARN_MORE
Text Word Count 130  148  294
Like 46  8372  143

20th Century Fox Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 20th Century Fox Top 1 ads got 46 likes. 20th Century Fox uses a sentence with the finishing touch title: “20th Century Studios”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 20th Century Fox shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 20th Century Fox should continue to optimize the ad content.

3.20th Century Fox Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-14-2020-06-18  2020-06-07-2020-06-16  2020-06-14-2020-06-15
Landing Page Link  http://disney.asia/t/CFtkkD  https://movie.lnk.to/TheCallOfTheWild/lang/it   https://www.disney.asia/t/LPgGqV

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 20th Century Fox are successful.

20th Century Fox Creative Analysis: 

20th Century Fox placed a Video ad in 2020-06-14-2020-06-18, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.20th Century Fox Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Italy  Thailand
Language  English  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

20th Century Fox has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.20th Century Fox Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-07-2020-06-16  2020-06-14-2020-06-15
During  5 days  10 days 2 days 
Like  46  8372  143
Share  8  1333  4
Comment  0  328  2

Advertising effectiveness is a direct manifestation of advertising. 20th Century Fox ‘s Top 1 ad received 46 likes, 8 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 20th Century Fox, helping 20th Century Fox to grasp the ad data more clearly.