Top Ads on 1917
1917 Background Introduction:
Sam Mendes, the Oscar®-winning director of Skyfall, Spectre and American Beauty, brings his singular vision to his World War I epic, 1917.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
1917 has been advertising and marketing on Facebook for many years. And 1917 has placed 109 of ads on the Facebook platform in the last month. In the past few years,1917 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for 1917 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 1917. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 1917.
1.1917 Top 3 Ads Basic Understanding
|Page Categories||Other||Business Center||Movie|
1917 Marketing Objectives Analysis:
1917 has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 1917 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.1917 Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||FC Le Parc 1917||Shop Local, Shop Safe||Rent Now|
|Ad Copy Text||Contactez FC Le Parc 1917||no setting||Grab the popcorn, dim the lights. Get ready for a mission you’ll never forget -it’s movie night....|
|Link Description||Личный блог||N/A||N/A|
|Text Word Count||25||0||126|
1917 Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. 1917 Top 1 ads got 7 likes. 1917 uses a sentence with the finishing touch title: “FC Le Parc 1917”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. 1917 shared 25 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 1917 should continue to optimize the ad content.
3.1917 Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/fcleparc1917/||https://joplincc.com/||https://ad.doubleclick.net/ddm/trackclk/N9003.126603FACEBOOKINC/B23900573.272793561;dc_trk_aid=467240685;dc_trk_cid=129852551;sitename=Facebook;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0cAl2GSDOFgunJGVrlSCDAgldIGFeJj_6nTow-OVsqEKdcq4hF55oiYzE|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 1917 are successful.
1917 Creative Analysis:
1917 placed a Image ad in 2020-06-11-2020-06-15, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.1917 Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
1917 has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.1917 Top 3 Ads Performance Display
|During||5 days||12 days||15 days|
Advertising effectiveness is a direct manifestation of advertising. 1917 ‘s Top 1 ad received 7 likes, 1 shares, 1 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 1917, helping 1917 to grasp the ad data more clearly.