Top Ads on 100% Pure New Zealand

100% Pure New Zealand Background Introduction:

Kia ora. Welcome to the official Facebook Page for Tourism New Zealand. Share your favourite photos and travel memories on our timeline or via #NZMustDo to give us permission to share

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

100% Pure New Zealand has been advertising and marketing on Facebook for many years. And 100% Pure New Zealand has placed 115 of ads on the Facebook platform in the last month. In the past few years,100% Pure New Zealand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 100% Pure New Zealand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 100% Pure New Zealand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 100% Pure New Zealand.

BigSpy

1.100% Pure New Zealand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  100% Pure New Zealand  100% Pure New Zealand  100% Pure New Zealand
Page Categories  Local & Travel Website  Local & Travel Website  Local & Travel Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

100% Pure New Zealand Marketing Objectives Analysis: 

100% Pure New Zealand has been operating in Local & Travel Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 100% Pure New Zealand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.100% Pure New Zealand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  100% ピュア ニュージーランド  Discover New Zealand 100% Pure New Zealand 
Ad Copy Text  -  Because when you remember what’s important, you are left with what’s pure. #NewZealand  Because when you remember what’s important, you are left with what’s pure. #NewZealand
Link Description  ニュージーランド政府観光局  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 117  90  90
Like 4560  4097  1114

100% Pure New Zealand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 100% Pure New Zealand Top 1 ads got 4560 likes. 100% Pure New Zealand uses a sentence with the finishing touch title: “100% ピュア ニュージーランド”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 100% Pure New Zealand shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 100% Pure New Zealand should continue to optimize the ad content.

3.100% Pure New Zealand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-03-2020-06-18  2020-05-28-2020-06-18  2020-05-27-2020-06-17
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N555401.270751FACEBOOK/B24248447.274956213;dc_trk_aid=469188540;dc_trk_cid=133211213;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://www.newzealand.com/us/?cid=p:soc:US:0520:Dream:pure:fb:generic&dclid=CLXFztuB2ekCFUdzYAodefgNyQ   https://www.facebook.com/purenewzealand/videos/794947987702639/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 100% Pure New Zealand are successful.

100% Pure New Zealand Creative Analysis: 

100% Pure New Zealand placed a Video ad in 2020-06-03-2020-06-18, and got 4560 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.100% Pure New Zealand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco,Algeria,Indonesia...  Singapore
Language  Japanese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

100% Pure New Zealand has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.100% Pure New Zealand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-05-28-2020-06-18  2020-05-27-2020-06-17
During  16 days  22 days 22 days 
Like  4560  4097  1114
Share  315  1050  107
Comment  55  199  29

Advertising effectiveness is a direct manifestation of advertising. 100% Pure New Zealand ‘s Top 1 ad received 4560 likes, 315 shares, 55 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 100% Pure New Zealand, helping 100% Pure New Zealand to grasp the ad data more clearly.