Top Ads on 012

012 Background Introduction:

חברת 012 טלקום בע"מ מעניקה לכלל לקוחותיה קשת רחבה של שירותי תקשורת איכותיים בארץ

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

012 has been advertising and marketing on Facebook for many years. And 012 has placed 93 of ads on the Facebook platform in the last month. In the past few years,012 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 012 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 012. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 012.


1.012 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  012  012  012
Page Categories  Product/Service  Other  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

012 Marketing Objectives Analysis: 

012 has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 012 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.012 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  להצטרפות >>  Verkoop jou kar binne 1 dag להצטרפות >> 
Ad Copy Text  -  Verkoop jou kar binne 'n dag. Onmiddellike betaling, en die beste is ons kom uit na jou huis of werk...  -
Link Description  N/A  Dit was nog nooit so maklik om jou kar te verkoop nie. Vul in jou besonderhede en ons kontak jou.  N/A
Website Link
Text Word Count 137  105  137
Like 46  90  21

012 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 012 Top 1 ads got 46 likes. 012 uses a sentence with the finishing touch title: “להצטרפות >>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 012 shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 012 should continue to optimize the ad content.

3.012 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-12-2020-06-17  2020-05-21-2020-06-16  2020-05-12-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 012 are successful.

012 Creative Analysis: 

012 placed a Image ad in 2020-05-12-2020-06-17, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.012 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  South Africa  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

012 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.012 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-17  2020-05-21-2020-06-16  2020-05-12-2020-06-14
During  37 days  27 days 34 days 
Like  46  90  21
Share  2  56  2
Comment  9  43  5

Advertising effectiveness is a direct manifestation of advertising. 012 ‘s Top 1 ad received 46 likes, 2 shares, 9 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 012, helping 012 to grasp the ad data more clearly.