Top Ads on 01新聞

01新聞 Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

01新聞 has been advertising and marketing on Facebook for many years. And 01新聞 has placed 91 of ads on the Facebook platform in the last month. In the past few years,01新聞 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 01新聞 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 01新聞. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 01新聞.

BigSpy

1.01新聞 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  01新聞  01新聞  01新聞
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

01新聞 Marketing Objectives Analysis: 

01新聞 has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 01新聞 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.01新聞 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  香港理工大學金融學碩士學位課程 增獎學金名額助自我增值  立即下載香港01 App→ 立即下載香港01 App→ 
Ad Copy Text  -  -  -
Link Description  在持續低迷的經濟環境下,許多人都會選擇進修,增强自我競爭力。本年度的香港理工大學金融學碩士學位課程將獎學金名額增加至3成新生,希望能幫助更多逆市進修人士,裝備自己。  N/A  N/A
Website Link  bit.ly  itunes.apple.com  play.google.com
CTA    INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 682  189  156
Like 44  1386  357

01新聞 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 01新聞 Top 1 ads got 44 likes. 01新聞 uses a sentence with the finishing touch title: “香港理工大學金融學碩士學位課程 增獎學金名額助自我增值”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 01新聞 shared 682 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 01新聞 should continue to optimize the ad content.

3.01新聞 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-07-2020-06-16  2020-02-25-2020-06-08  2020-03-12-2020-05-23
Landing Page Link  https://www.hk01.com/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E/469263/%E9%A6%99%E6%B8%AF%E7%90%86%E5%B7%A5%E5%A4%A7%E5%AD%B8%E9%87%91%E8%9E%8D%E5%AD%B8%E7%A2%A9%E5%A3%AB%E5%AD%B8%E4%BD%8D%E8%AA%B2%E7%A8%8B-%E5%A2%9E%E7%8D%8E%E5%AD%B8%E9%87%91%E5%90%8D%E9%A1%8D%E5%8A%A9%E8%87%AA%E6%88%91%E5%A2%9E%E5%80%BC?utm_medium=Social&utm_source=fb_sales&utm_campaign=news  https://itunes.apple.com/app/id1084662006   https://play.google.com/store/apps/details?id=com.hk01.news_app&fbclid=IwAR19z06G4Pa5kf4_I0uVgGEfmGgNzOWdN5mpGvs_YbnSVhZmriPiZI7jNnM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 01新聞 are successful.

01新聞 Creative Analysis: 

01新聞 placed a Image ad in 2020-05-07-2020-06-16, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.01新聞 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  China  N/A
Language  Chinese (Traditional)  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

01新聞 has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.01新聞 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-16  2020-02-25-2020-06-08  2020-03-12-2020-05-23
During  41 days  105 days 73 days 
Like  44  1386  357
Share  11  564  117
Comment  4  239  37

Advertising effectiveness is a direct manifestation of advertising. 01新聞 ‘s Top 1 ad received 44 likes, 11 shares, 4 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 01新聞, helping 01新聞 to grasp the ad data more clearly.