Top Ads on SUUMO(スーモ)

SUUMO(スーモ) Background Introduction:

SUUMO http://suumo.jp

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SUUMO(スーモ) has been advertising and marketing on Facebook for many years. And SUUMO(スーモ) has placed 62 of ads on the Facebook platform in the last month. In the past few years,SUUMO(スーモ) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SUUMO(スーモ) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SUUMO(スーモ). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SUUMO(スーモ).

BigSpy

1.SUUMO(スーモ) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SUUMO(スーモ)  SUUMO(スーモ)  SUUMO(スーモ)
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SUUMO(スーモ) Marketing Objectives Analysis: 

SUUMO(スーモ) has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SUUMO(スーモ) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SUUMO(スーモ) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SUUMO(スーモ)  ï¼³ï¼µï¼µï¼­ï¼¯ï¼ˆã‚¹ãƒ¼ãƒ¢ï¼‰ ローコストで建てる!注文住宅 
Ad Copy Text  ✨理想の注文住宅✨を建てるなら まずは無料カタログ請求で各社を徹底比...  新築一戸建て・土地、多数掲載中! 月々5万円で戸建ては買える。 資料請...  理想の注文住宅を建てるなら まずは無料カタログ請求で各社を徹底比較!...
Link Description  N/A  N/A  注文住宅 ハウスメーカー・工務店を検索できる注文住宅情報サイト
Website Link  suumo.jp  suumo.jp  suumo.jp
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 158  197  158
Like 194  0  311

SUUMO(スーモ) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SUUMO(スーモ) Top 1 ads got 194 likes. SUUMO(スーモ) uses a sentence with the finishing touch title: “SUUMO(スーモ)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SUUMO(スーモ) shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SUUMO(スーモ) should continue to optimize the ad content.

3.SUUMO(スーモ) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-10-06-2020-06-12  2020-02-16-2020-06-09  2020-04-14-2020-04-14
Landing Page Link  https://suumo.jp/house/hj/front/HJQ0T1323.do?GA=HJQ0T1323&TD=00&vos=ab5211fauafb213000000zzz_f0a014aehz0006&fbclid=IwAR2t0y6LEG3HvaBCSFIMrXpXMLCNPuz-ObKmncEMTKhMVZUXFfXagO_QG38  https://suumo.jp/   https://suumo.jp/house/hj/front/HJQ0T1312.do?GA=HJQ0T1312&TD=00&TS=08&vos=ab5211fauafb113000000zzz_00a000ackf0082

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SUUMO(スーモ) are successful.

SUUMO(スーモ) Creative Analysis: 

SUUMO(スーモ) placed a Carousel ad in 2019-10-06-2020-06-12, and got 194 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SUUMO(スーモ) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Japan
Language  Japanese  Vietnamese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SUUMO(スーモ) has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SUUMO(スーモ) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-06-2020-06-12  2020-02-16-2020-06-09  2020-04-14-2020-04-14
During  251 days  115 days 1 days 
Like  194  0  311
Share  0  1  10
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. SUUMO(スーモ) ‘s Top 1 ad received 194 likes, 0 shares, 0 comments in just 251 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SUUMO(スーモ), helping SUUMO(スーモ) to grasp the ad data more clearly.