Top Ads on 서머너즈 워 (Summoners War)

서머너즈 워 (Summoners War) Background Introduction:

전 세계 9,000만 소환사들과 함께 즐기는 명작 RPG! <서머너즈워 : 천공의 아레나> 공식 페이스북 입니다. +게임 다운받기 http://m.withhive.com/b?i=9304&g=9305 +공식 카페 http://cafe.naver.com/smonwar

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

서머너즈 워 (Summoners War) has been advertising and marketing on Facebook for many years. And 서머너즈 워 (Summoners War) has placed 116 of ads on the Facebook platform in the last month. In the past few years,서머너즈 워 (Summoners War) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 서머너즈 워 (Summoners War) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 서머너즈 워 (Summoners War). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 서머너즈 워 (Summoners War).

BigSpy

1.서머너즈 워 (Summoners War) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  서머너즈 워 (Summoners War)  서머너즈 워 (Summoners War)  서머너즈 워 (Summoners War)
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

서머너즈 워 (Summoners War) Marketing Objectives Analysis: 

서머너즈 워 (Summoners War) has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 서머너즈 워 (Summoners War) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.서머너즈 워 (Summoners War) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  play.google.com
CTA  PLAY_GAME  INSTALL_MOBILE_APP  PLAY_GAME
Text Word Count 0  0  0
Like 0  0  0

서머너즈 워 (Summoners War) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 서머너즈 워 (Summoners War) Top 1 ads got 0 likes. 서머너즈 워 (Summoners War) uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 서머너즈 워 (Summoners War) shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 서머너즈 워 (Summoners War) should continue to optimize the ad content.

3.서머너즈 워 (Summoners War) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-12-2020-04-27  2020-04-12-2020-04-27  2020-04-12-2020-04-27
Landing Page Link  https://itunes.apple.com/app/id852912420  http://play.google.com/store/apps/details?id=com.com2us.smon.normal.freefull.google.kr.android.common   http://play.google.com/store/apps/details?id=com.com2us.smon.normal.freefull.google.kr.android.common

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 서머너즈 워 (Summoners War) are successful.

서머너즈 워 (Summoners War) Creative Analysis: 

서머너즈 워 (Summoners War) placed a Carousel ad in 2020-04-12-2020-04-27, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.서머너즈 워 (Summoners War) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Korea  Korea  Korea
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

서머너즈 워 (Summoners War) has the best conversion in Korea, and can advertise more in Korea in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.서머너즈 워 (Summoners War) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-12-2020-04-27  2020-04-12-2020-04-27  2020-04-12-2020-04-27
During  16 days  16 days 16 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. 서머너즈 워 (Summoners War) ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 서머너즈 워 (Summoners War), helping 서머너즈 워 (Summoners War) to grasp the ad data more clearly.