Top Ads on 롯데시네마 - LOTTE CINEMA

롯데시네마 - LOTTE CINEMA Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

롯데시네마 - LOTTE CINEMA has been advertising and marketing on Facebook for many years. And 롯데시네마 - LOTTE CINEMA has placed 105 of ads on the Facebook platform in the last month. In the past few years,롯데시네마 - LOTTE CINEMA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 롯데시네마 - LOTTE CINEMA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 롯데시네마 - LOTTE CINEMA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 롯데시네마 - LOTTE CINEMA.

BigSpy

1.롯데시네마 - LOTTE CINEMA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  롯데시네마 - LOTTE CINEMA  롯데시네마 - LOTTE CINEMA  롯데시네마 - LOTTE CINEMA
Page Categories  Movie Theater  Movie Theater  Movie Theater
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

롯데시네마 - LOTTE CINEMA Marketing Objectives Analysis: 

롯데시네마 - LOTTE CINEMA has been operating in Movie Theater for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 롯데시네마 - LOTTE CINEMA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.롯데시네마 - LOTTE CINEMA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  <해피 디 데이> 전지적 참견 시점 영상  롯데시네마 - LOTTE CINEMA <인비저블 라이프> 메인 예고편 
Ad Copy Text  이 영상을 보는 순간 광대발사 :) 행복해져 #해피디데이 #6월24일 롯데시네마...  #엣지오브투모로우 제작진다운 미친 스케일의 재난영화 ㄷㄷ #인베이젼2020...  연기, 스토리, 영상미 싹3 칸에서도 호평받은 띵작! #인비저블라이프 #6월24...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  
Text Word Count 110  149  129
Like 257  362  204

롯데시네마 - LOTTE CINEMA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 롯데시네마 - LOTTE CINEMA Top 1 ads got 257 likes. 롯데시네마 - LOTTE CINEMA uses a sentence with the finishing touch title: “<해피 디 데이> 전지적 참견 시점 영상”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 롯데시네마 - LOTTE CINEMA shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 롯데시네마 - LOTTE CINEMA should continue to optimize the ad content.

3.롯데시네마 - LOTTE CINEMA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-18  2020-06-15-2020-06-17  2020-06-08-2020-06-10
Landing Page Link  https://www.facebook.com/175770306139336/posts/1152110241838666/  https://www.facebook.com/175770306139336   https://www.facebook.com/LotteCinema.kr/videos/713724299381927/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 롯데시네마 - LOTTE CINEMA are successful.

롯데시네마 - LOTTE CINEMA Creative Analysis: 

롯데시네마 - LOTTE CINEMA placed a Video ad in 2020-06-15-2020-06-18, and got 257 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.롯데시네마 - LOTTE CINEMA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  Philippines
Language  Korean  Korean  Korean

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

롯데시네마 - LOTTE CINEMA has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.롯데시네마 - LOTTE CINEMA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-15-2020-06-17  2020-06-08-2020-06-10
During  4 days  3 days 3 days 
Like  257  362  204
Share  32  39  20
Comment  17  18  5

Advertising effectiveness is a direct manifestation of advertising. 롯데시네마 - LOTTE CINEMA ‘s Top 1 ad received 257 likes, 32 shares, 17 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 롯데시네마 - LOTTE CINEMA, helping 롯데시네마 - LOTTE CINEMA to grasp the ad data more clearly.